易加能系列泡腾颗粒
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永安药业:泡腾颗粒是子公司永安康健易加能系列产品的核心特点和优势
Zheng Quan Ri Bao Wang· 2025-08-18 11:47
Core Viewpoint - Yong'an Pharmaceutical (002365) acknowledges the competitive landscape of liquid energy drinks, highlighting the significant advantages of competitors in brand, channel, and market share. The company aims to leverage its unique product features to carve out a niche in the market [1] Group 1: Market Positioning - Liquid energy drinks are the mainstream form of energy beverages, but competitors hold substantial advantages in brand recognition, distribution channels, and market share [1] - Yong'an Pharmaceutical's subsidiary, Yong'an Kangjian, focuses on the effervescent tablet format as a core feature and competitive edge against rivals [1] Group 2: Strategic Approach - The company seeks to identify differentiation advantages in a highly competitive market, initially leveraging its strengths to establish a brand presence [1] - Yong'an Kangjian will continuously monitor market trends and consumer feedback to adjust products and enhance customer experience [1] - The company plans to adopt appropriate marketing strategies to improve product competitiveness and market adaptability [1]