Core Insights - The "Yishang Rongchuang" platform, co-developed by Shandong Biaozhixin Group and the Linyi Municipal Veterans Affairs Bureau, focuses on patriotism and support for military families, aiming to provide quality products and create employment opportunities for veterans and their families [1][5] Group 1: Platform Features - The platform integrates commercial operations with social responsibility, ensuring that products are sourced from reputable patriotic enterprises, thus guaranteeing quality [3] - Consumers can become private domain salespeople on the platform, enjoying discounts and earning rewards through sharing product links, creating a win-win experience [3] - A transparent rights system allows private domain salespeople to track their orders and earnings in real-time, ensuring fair compensation for their efforts [3] Group 2: Social Responsibility - A portion of the platform's revenue is directed towards supporting employment and entrepreneurship projects for veterans and their families, addressing their transitional challenges [5] - The platform promotes a culture of giving back, allowing consumers to engage in charitable activities through their purchasing behavior, effectively merging consumption with public welfare [5] - The platform is open to all, providing targeted support for veterans and their families while encouraging ordinary consumers to contribute to the patriotic cause through their participation [5][7] Group 3: Market Positioning - The launch of "Yishang Rongchuang" represents an innovative attempt to explore the "Internet + Patriotism" model, activating social forces to support veterans and their families [7] - The platform invites participation from various sectors, offering quality consumption experiences and growth opportunities for entrepreneurs, while fostering a supportive environment for national defense [7] - The initiative aims to transform the concept of patriotism into actionable steps, promoting a new chapter of military-civilian unity in the modern era [7]