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“腾易新风 融智共赢” 2025中国汽车经销商高峰论坛共绘行业新蓝图
Yang Guang Wang· 2025-11-21 03:26
Core Insights - The 2025 China Automotive Dealer Summit, guided by the China Council for the Promotion of International Trade Automotive Industry Committee and hosted by Tengyi Technology, gathered over 1,200 guests to discuss key topics such as industry trends, ecological integration, and AI technology empowerment for high-quality development in the automotive circulation industry [1] Group 1: Industry Challenges and Opportunities - The automotive industry is undergoing profound changes, facing challenges such as intensified competition and the need for growth transformation, as highlighted by Li Jianjun, Assistant to the Special President of the China Council for the Promotion of International Trade Automotive Industry Committee [2] - Li Jianjun proposed three strategies to overcome these challenges: enhancing development confidence, optimizing integration through AI technologies, and transforming from sales to service providers to become lifelong partners for users [2] Group 2: Tengyi Technology's Strategic Developments - Tengyi Technology's CEO, Zhang Xuan, emphasized the company's evolution from a vertical platform to a comprehensive ecological service provider, leveraging Tencent's traffic advantages and professional automotive services [5] - The company aims to continue integrating resources to build a complete ecological loop and deepen collaboration with Tencent to explore new opportunities in the industry [5] Group 3: Ecosystem and User Engagement - Tengyi Technology has established a vast traffic network covering over 1.4 billion users, with over 32,000 deep partnerships with dealers, achieving a monthly transaction rate that ranks first in the industry for 36 brands [8] - The company has developed a powerful content ecosystem, with its evaluation system becoming a leading automotive content brand, and its AI-driven marketing solutions significantly enhancing marketing efficiency [8] Group 4: Future Initiatives and Innovations - Tengyi Technology's Assistant President, Chen Shu, introduced a core empowerment system focused on increasing traffic sources, enhancing efficiency through data and AI, and improving value-added services to boost profitability [10] - The launch of the new AI partner platform "Tengyi Tong" aims to simplify marketing operations for dealers, allowing them to achieve cost reduction and efficiency improvement without needing specialized teams [10] Group 5: Industry Dialogue and Insights - A roundtable forum discussed the changing customer demographics, digital services, and local ecosystem channel construction, highlighting the need for optimizing product combinations and online-offline integration [13] - Economist Fu Peng addressed the imbalance in supply and demand and the aging population's impact on consumption structure, advocating for a focus on optimizing supply-demand balance and encouraging new productive forces [13] Group 6: Commitment to Industry Development - Tengyi Technology is committed to deepening ecological openness and expanding the influence of local ecological alliances, aiming to drive high-quality development in the automotive circulation industry [14]