Core Insights - The collaboration between the Cross-Strait Tourism Exchange Association and Pop Mart at the 2025 Taiwan Tourism Expo aims to enhance tourism experiences through immersive pop culture [1][2] - Pop Mart's theme area features eight exhibition booths centered around its popular "Starry People" IP, attracting significant public interest and engagement [1] - The presence of over 10 Pop Mart stores in Taiwan, including a flagship store in Taipei, highlights the brand's growing popularity among young consumers [1] Group 1 - The 2025 Taiwan Tourism Expo is held from August 22 to 25 in Taipei, showcasing the theme "Travel with Trendy Toys" [1] - Pop Mart's Vice President, Chen Xiaoyun, emphasizes the strong consumer enthusiasm among young people for trendy toy IPs, aiming to deepen emotional connections and enhance their quality of life [1][2] - The Pop Mart flagship store in Taipei, exceeding 700 square meters, has become a popular gathering place for local youth [1] Group 2 - The collaboration between the Cross-Strait Tourism Exchange Association and Pop Mart seeks to leverage the synergy between trendy toy IPs and tourism, encouraging Taiwanese citizens to visit Pop Mart's city park in Beijing [2] - The immersive experience provided by Pop Mart's city park is highlighted as a significant attraction for consumers, enhancing the appeal of trendy toys [2]