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“113场比赛未尝一胜”,日本“连败赛马”跨次元逆袭为顶流IP
Huan Qiu Shi Bao· 2025-07-09 22:57
Core Viewpoint - The article highlights the success of the game "Uma Musume Pretty Derby," developed by Cygames, which has gained significant popularity in the English-speaking gaming community since its launch on June 26, 2023, across multiple platforms [1][3]. Group 1: Game Overview - "Uma Musume Pretty Derby" is a cross-media project that combines anime, gaming, and real horse racing history, allowing players to train anthropomorphized horse characters inspired by real racehorses [3]. - The character "Shunri," based on a real-life racehorse that never won a race, has become a symbol of perseverance and has garnered a large following among players [1][3]. Group 2: Character Significance - Shunri, a 29-year-old mare, is known for her distinctive pink and white Hello Kitty mask and has become a cultural icon in Japan, representing hope during difficult economic times [1]. - Despite her lack of victories, Shunri's story has led to the creation of various merchandise, including plush toys and stamps, with some items even surpassing the prices of similar products related to winning racehorses [1]. Group 3: Player Engagement - Players express their support for Shunri, stating that her determination inspires them to persist in their own challenges, reflecting a strong emotional connection between the character and the gaming community [3]. - In the virtual world of the game, Shunri is given a "second chance" to achieve victory, symbolizing resilience and the power of community support [3].