Core Insights - During the Spring Festival, Yibin received 9.53 million tourists, a year-on-year increase of 14.76%, generating tourism revenue of 6.206 billion yuan, up 20.21% [4][6][9] - The city leveraged its appearance in the 2026 CCTV Spring Festival Gala to enhance its visibility and attract visitors, transforming the influx of tourists into increased consumption [6][11] Tourist Engagement Strategies - Yibin launched the slogan "Follow the Spring Festival Gala to Yibin" and introduced five major themed activities and six boutique routes to guide tourists on what to do and where to go [6][8] - The city created tangible experiences based on the Spring Festival Gala's content, such as the "Spring Festival Gala-style" food offerings, which included 16,000 servings of a specific noodle dish sold during the holiday [6][8] Economic Impact - The city’s 53 A-level scenic spots received 2.7238 million visitors, marking a 19.19% increase, with external tourists surpassing internal ones for the first time at 52.7% [4][9] - Yibin implemented promotional strategies, including free admission for certain visitors and discounts, which resulted in a ticket revenue of 13.6453 million yuan, an increase of nearly 200,000 yuan compared to the previous year [8][9] Long-term Vision - The city aims to capitalize on the momentum generated by the Spring Festival Gala to establish itself as a sustainable tourist destination, focusing on continuous innovation and professional operations [11][12] - Yibin's leadership emphasizes the importance of maintaining the city's brand image and ensuring that visitors have memorable experiences that encourage repeat visits [11][12]