Core Viewpoint - The 2026 Spring Festival Gala in Yibin, Sichuan, showcased the city's unique landscape and rich culture, leading to a significant increase in tourism and hotel bookings, with a search index growth of 157.2% year-on-year and 246.68% month-on-month [1] Group 1: Event Highlights - The gala's theme "Standing Upstream" was highlighted through various cultural activities and scenic displays [1] - Yibin has created a "12 Spring Festival Recording Locations + 12 'Year of the Horse' Theme" check-in system to attract visitors [1] Group 2: Key Check-in Locations - **Hejiangmen Square**: A city landmark where the Yangtze River converges, offering panoramic views and light shows [2] - **"He Mei Qing Chun Yan"**: A cultural museum showcasing the history of Baijiu (Chinese liquor) production [3] - **Yangtze River Park**: The main venue for the gala, featuring a golden sailboat as a stage for holographic projections [4] - **Sanjiangkou**: A trendy area popular among youth, featuring various cultural and entertainment activities [4] - **Yangtze River Bridge**: An iconic structure providing scenic views of the river and city skyline [6] - **Wanxiang Yibin Tiandi**: A shopping and entertainment hub that attracts young visitors [7] - **Sanjiang Eye**: A viewpoint offering stunning city views and nighttime light displays [8] - **Lizhuang Ancient Town**: Known for its historical significance and VR experiences [10] - **Shunan Bamboo Sea**: A natural attraction with vast bamboo forests, offering unique experiences [11] - **Xingwen Stone Sea**: A geological park featuring interactive exhibits and performances [12] - **Nanxi Civilization Gate**: A historical site reflecting the city's heritage [13] - **Junyuan South Silk Road Night City**: A vibrant area showcasing cultural performances and night economy [14]

Group 1 - During the Spring Festival, Yibin City hosted 737 cultural and tourism activities with a total participation of 2.2465 million people [2] - The city opened 53 A-level tourist attractions, receiving a total of 1.0061 million visitors, representing a 6.61% increase compared to the same period last year [2] - The Spring Festival Gala's Yibin sub-venue attracted significant attention, transforming viewership into physical tourism and engagement in the city [2] Group 2 - The main venue of the Spring Festival Gala in Yibin featured a golden sailboat, creating a stunning visual experience against the city’s nightscape [3] - Visitors expressed appreciation for the city's improvements and cultural richness, highlighting the transformation of cultural symbols into tangible consumer experiences [4] - The "Chuan Nan Qing Chun Jiu" (Spring Wine) promotion from the gala has been successfully integrated into local dining experiences, enhancing the festive atmosphere [4] Group 3 - Yibin plans to extend the excitement of the Spring Festival Gala from February 17 to May 5, with a series of themed activities and a "Spring Festival Check-in" initiative [5] - The city is implementing a "Five Blessings Yibin" welfare system, offering discounts such as free admission for visitors born in the Year of the Horse to certain attractions [5] - Various engaging performances and activities will continue to be held, promoting Yibin as a city that is enjoyable to visit and explore [5]