Core Viewpoint - UU Run's new service "Spring Festival代拜年" aims to connect people who cannot return home for the New Year with their elderly relatives through traditional rituals, including a unique "head-knocking" service [2][5]. Group 1: Service Details - The "代拜长辈套餐" is priced at 999 yuan and includes services such as purchasing New Year goods, delivering gifts, offering a one-minute auspicious message, and performing three head knocks, with options for real-time video streaming and other custom services [2][3]. - Each order is fulfilled by one "runner," and if two runners are needed, two separate orders must be placed. The system matches the nearest runner based on their availability [3]. Group 2: Target Audience and Purpose - The service is particularly aimed at individuals who are unable to return home due to work or travel, providing a heartfelt way to convey wishes and care to elderly family members, especially targeting the needs of empty-nest seniors [5]. - UU Run has launched this service in 180 cities across the country, available through the UU Run app, and it is offered only during the Spring Festival period [5].