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机械设备摩托车海外市场:十倍广袤待驰骋,品牌出海1→10开启加速
Tianfeng Securities· 2025-08-05 09:15
Industry Rating - The industry rating is maintained as "Outperform" [1] Core Insights - The motorcycle export market has significant potential, with overseas sales space being over ten times that of the domestic market. The core markets are Europe and Latin America, while the U.S. market accounts for less than 1% of the global total capacity. Domestic brands have undergone a qualitative transformation in product strength over the past five years, with overseas market share currently below 5%, expected to accelerate from 1 to 10 [2][3] Summary by Sections Global Market Overview - The global motorcycle market has a total capacity of 61.8 million units, with 3.59 million units in the 250cc+ segment, resulting in a penetration rate of 5.8% [4][5] European Market - The European motorcycle market is approximately 1.84 million units, with a focus on high-capacity models. The 250cc+ segment is projected to reach 1.08 million units in 2024, with a penetration rate close to 60%. The market is currently dominated by Japanese and European brands, but Chinese brands are expected to gain market share due to competitive pricing and improved product quality [6][30][36] North American Market - The North American motorcycle market has a total capacity of about 6.88 million units, with approximately 500,000 units in the U.S. market, primarily favoring models over 600cc. The 250cc+ segment is estimated to account for 90% of the market, with limited participation from Chinese companies [6][30] Latin American Market - The Latin American motorcycle market has a capacity of 6.26 million units, with a significant demand for larger displacement motorcycles due to geographical and climatic factors. The 250cc+ segment is estimated to have a penetration rate of 8%, with projected sales of around 500,000 units [6][30] Asian Market - The Asian motorcycle market has a total capacity of 47.55 million units, with a 250cc+ penetration rate of 2.8%. The demand for larger displacement motorcycles is expected to grow, particularly in regions with a large motorcycle base [6][30] Domestic Brand Performance - The three listed companies, Chunfeng, Longxin, and Qianjiang, have a combined overseas market share of less than 5% in the 250cc+ segment. Their export volumes for 2024 are projected to be 6.7, 5.3, and 4.0 million units respectively, showing significant year-on-year growth [11][15][29] Competitive Landscape - The competitive landscape for 250cc+ motorcycles is characterized by rapid growth in exports, with domestic brands expected to increase their market share significantly. The current overseas market share for Chunfeng, Longxin, and Qianjiang is 2.08%, 1.65%, and 1.24% respectively, indicating substantial room for growth [15][29]