Core Insights - The core strategy of Jinshan Jinmei Jixian Wine Castle is the "Thousand Cities, Ten Thousand Stores" initiative, which aims to blend tradition with innovation in the liquor industry [1][3] Company Strategy - Jinshan Jinmei recognizes the need to transform historical culture into tangible productivity to adapt to modern market demands, focusing on retail integration as a key to success [3] - The company has established "self-produced, self-brewed, and self-sold" as its core development direction, ensuring quality control while creating a direct sales channel from the winery to consumers [3][5] Expansion and Growth - The "Thousand Cities, Ten Thousand Stores" strategy was officially launched in 2019, marking a significant turning point in the company's development [5] - Jinshan Jinmei has strategically targeted high-potential consumer areas, combining various store formats to penetrate markets in Shanxi, Hebei, Henan, and economically developed regions like Beijing, Shanghai, and Guangdong [5] - The company has established over 800 stores nationwide, which serve not only as sales points but also as cultural showcases for Shanxi's rich heritage [5][7] Performance Metrics - Since the implementation of the "Thousand Cities, Ten Thousand Stores" strategy, Jinshan Jinmei has achieved over 300% growth for four consecutive years, positioning itself among the notable enterprises in the liquor chain sector [7] - The company's growth is attributed to the quality of its self-produced liquor and the advantages of its chain model, including unified supply chain management and standardized store services [7] Future Plans - Jinshan Jinmei aims to exceed 10,000 chain stores and aspires to become the largest customized liquor platform in China [7] - The company plans to list its supply chain management subsidiary on the Hong Kong main board and initiate an acquisition plan for agency companies, which will facilitate capital and scale development [7] Cultural Mission - Jinshan Jinmei is committed to spreading Chinese liquor culture through its extensive network, ensuring that each store acts as a cultural ambassador and each bottle represents Chinese liquor culture [9]