Core Insights - The article emphasizes the importance of service consumption in enhancing people's livelihoods and driving economic transformation, highlighting the role of cultural products and services in expanding service consumption [1] Group 1: Policy and Government Initiatives - The Ministry of Commerce and nine other departments have jointly issued policies to optimize the supply of cultural products and services, supporting cultural heritage and historical cities to explore the market value of traditional cultural IPs [1] - Experts believe that optimizing cultural product supply will positively promote the expansion of service consumption [1] Group 2: Cultural IP and Local Economic Impact - The "Yingge" cultural IP in Puning has gained popularity, being recognized as a national model for rural cultural arts, and has performed internationally, including a planned appearance on CCTV's Spring Festival Gala in 2025 [2] - The Yingge Cultural Theater reported an average occupancy rate of 80% during the National Day and Mid-Autumn Festival, with full capacity on peak nights [2] - The "Wencheng Princess" cultural IP in Lhasa has also become a significant attraction, with the theater receiving over 3,000 visitors daily during the holiday period, marking a 30% year-on-year increase [3] Group 3: New Cultural Consumption Scenes - Localities are creating new cultural consumption scenes and business models, such as the East Gate Pedestrian Street in Shenzhen, which combines local food, heritage crafts, and modern experiences to attract visitors [4] - The East Gate Pedestrian Street is undergoing a transformation to appeal to younger consumers, incorporating immersive performances and cultural themes [5] Group 4: Economic Growth through Cultural Consumption - The development of cultural IPs has effectively stimulated local consumption and economic growth, with visitors to the Yingge Theater also spending on dining and accommodation in Puning [6] - The Wencheng Princess Theater has successfully integrated cultural content with tourism consumption, creating a positive cycle of "watching a show—consuming—watching another show" that boosts regional economic collaboration [6]

Core Viewpoint - Service consumption is a crucial support for improving people's livelihoods and an important direction for consumption transformation and upgrading, playing a significant role in promoting high-quality economic development [2] Group 1: Policy Measures and Cultural IP - The Ministry of Commerce and nine other departments have jointly issued policies to optimize the supply of cultural products and services, supporting world cultural heritage and historical cultural cities to explore the market value of traditional cultural IP [3] - Experts believe that optimizing the supply of cultural products and services will positively promote the expansion of service consumption [3] Group 2: Cultural Performance Consumption - The "Yingge" cultural IP has become a shining city brand in Puning, Guangdong, with performances gaining popularity both domestically and internationally [5] - During the recent National Day and Mid-Autumn Festival, the Yingge Theater achieved an average occupancy rate of 80%, with full capacity on peak nights [6] - The "Wencheng Princess" theater in Lhasa has also become a significant cultural IP, with daily visitor numbers exceeding 3,000 during the holiday period, marking a 30% year-on-year increase [6] Group 3: New Cultural Consumption Scenes - Various regions are creating new cultural consumption scenes and business formats that highlight local characteristics, enhancing the value of cultural IP [9] - In Shenzhen's Dongmen Pedestrian Street, a blend of traditional and modern elements attracts many visitors, showcasing local history and culture while catering to younger consumer needs [10] Group 4: Economic Impact and Consumer Behavior - The exploration of cultural IP market value has effectively driven local consumption and economic development, with visitors engaging in dining and accommodation spending in Puning [12] - The "Wencheng Fortune Bag" initiative successfully guides theatergoers to nearby commercial areas, creating a positive cycle of consumption [12] Group 5: Recommendations for Cultural IP Development - Experts suggest deep value extraction and transformation of traditional cultural content to form a multi-layered commercial ecosystem centered around cultural IP [13] - There is a need for a professional and compliant IP authorization system and innovative marketing strategies to enhance cultural consumption [13]