Core Viewpoint - Postal Savings Bank of China (PSBC) Yunnan Branch is enhancing financial literacy and risk awareness among local ethnic communities through innovative and culturally relevant promotional activities [1][3][4]. Group 1: Financial Literacy Initiatives - PSBC is tailoring its financial education efforts to local cultural and linguistic characteristics, using ethnic festivals and traditional art forms to engage communities [1]. - The bank is conducting activities like "Financial Knowledge into Tea Mountains" to improve financial literacy among villagers, focusing on practical skills such as counterfeit currency identification [3]. - In various ethnic communities, PSBC is utilizing one-on-one explanations in local languages to address consumer rights and fraud prevention, ensuring that financial knowledge resonates with the audience [4]. Group 2: Community Engagement and Events - PSBC participated in the "Sweet Dragon Bamboo Shoot Harvest Festival" to promote financial safety and consumer rights, particularly targeting the elderly demographic [5]. - The bank is leveraging local events to disseminate financial knowledge, aiming to create a ripple effect of education within communities [3][5]. - The bank's initiatives are designed to foster a supportive financial environment in border areas, contributing to the overall financial ecosystem [3]. Group 3: Digital and Innovative Approaches - PSBC is creating online content, such as educational videos and phone alerts, to raise awareness about illegal financial activities and promote safe financial practices [6]. - The bank is simplifying loan processes to support local industries, such as wild mushrooms, thereby contributing to rural revitalization efforts [6]. - Future plans include developing more engaging educational materials, such as animated videos and scenario-based learning, to further enhance public financial literacy [7].