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深挖“微度假”消费潜力
Jing Ji Ri Bao· 2025-10-22 22:10
Core Insights - The concept of "micro-vacation" is gaining popularity as a way to enhance weekend experiences and stimulate local economies [1][2] - Local governments are actively promoting "micro-vacation" initiatives to attract visitors and boost consumption through various cultural and recreational activities [1] - The development of "micro-vacation" is seen as a means to diversify weekend consumption scenarios, extending beyond traditional dining and leisure to include cultural, ecological, and agricultural experiences [1] Group 1 - "Micro-vacation" promotes weekend economic growth by focusing on key factors such as destination, activities, and local cuisine [1] - Events like music festivals and food fairs are organized to attract visitors from nearby cities, enhancing both visitor flow and local spending [1] - The innovation in "micro-vacation" enriches weekend consumption scenarios, integrating various industries and extending consumption to rural areas and markets [1] Group 2 - To meet consumer demands, localities should collaborate with tourism enterprises to introduce new projects and promotional vouchers, enhancing the overall experience [2] - The challenge remains to encourage longer stays and increased spending from both local and external tourists through unique local offerings [2] - Future efforts should focus on creating a diverse product system for "micro-vacation" that combines local characteristics with cost-effectiveness, while improving infrastructure for a better consumer experience [2]