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中国第一批“窝囊”景区,拯救无数打工人
创业邦· 2025-08-15 03:18
Core Viewpoint - The article discusses the emerging trend of "lazy tourism," where tourists seek less physically demanding and more enjoyable experiences, leading to the rise of new leisure activities like "lazy rafting" and "lazy bungee jumping" [6][10][68]. Group 1: Lazy Tourism Trends - The overall growth in tourism bookings during the summer season has increased by nearly 38% year-on-year, indicating a strong recovery in the travel sector [7]. - Tourists are increasingly opting for experiences that prioritize comfort and enjoyment over traditional adventure tourism, leading to the concept of "lazy tourism" [10][68]. - "Lazy rafting" has become a popular summer activity, with ticket sales reaching up to 400,000 yuan in a single day at certain locations, showcasing its financial success [24]. Group 2: Lazy Rafting - Lazy rafting offers a significantly less intense experience compared to traditional rafting, with water depths generally under 1 meter and slow currents, making it accessible for a wider audience [17][24]. - The first known location to introduce lazy rafting was in Guilin, which has since gained popularity due to its scenic views and the ability to capture enjoyable moments on social media [22][24]. - The success of lazy rafting has led to increased visitor numbers and surrounding economic growth, with a 40% rise in local dining revenues attributed to the influx of tourists [24]. Group 3: Lazy Bungee Jumping - Lazy bungee jumping provides a safer alternative to traditional bungee jumping, allowing participants to experience a brief moment of free fall followed by a controlled descent [32][34]. - The introduction of lazy bungee jumping has seen a significant increase in participation, with some locations reporting a five to six-fold rise in visitors trying the activity [34]. - This trend reflects a broader shift in consumer preferences towards experiences that balance thrill with safety, catering to a demographic that seeks enjoyment without excessive risk [44][45]. Group 4: Innovations in Scenic Areas - Many scenic areas are investing in infrastructure such as elevators and funiculars to enhance accessibility, allowing visitors to enjoy views without the physical exertion of hiking [49][63]. - The introduction of unique transportation methods, such as themed elevators and even conveyor belts, has diversified the visitor experience and increased revenue potential for these locations [56][60]. - The success of these innovations is evident, with some attractions reporting millions of visitors and substantial tax contributions from their operations [63].