新华财经上海12月25日电25日，上海市青少年研究中心发布"2025年度青年十大热词"，"韧性""具身智 能""DeepSeek""情绪消费""主理人""爱你老己""从从容容游刃有余""基础不基础""初代同事"与"'窝囊'旅 游"上榜。这份基于AI监测、多平台数据与专家评议生成的年度热词榜，不仅记录了年轻人的话语方 式，更折射出当代青年在社会生活中的心理状态与价值取向。 上海市青少年研究中心主任李清川表示，热词背后是蓬勃生长的青年表达，是年轻人观察社会、参与文 化的创造性回应。 同济大学马克思主义学院副教授运迪分析，年轻人正将复杂社会现象转化为可传播的"意义胶囊"，通过 热词的创造与实践，融入并推动社会文化潮流的演变。 从十大热词中，可以看到当代青年不同状态下的心理特征。以"韧性"为例，该词虽然是一个传统词汇， 但如今被青年赋予更丰富的内涵——面对挫折的抗压力，善于调整心态的适应力。另一个热词"爱你老 己"意为"爱你自己"，通过第三人称"老己"，青年进行自我对话，自我关怀。此外，热词"从从容容游刃 有余"源自网络神曲《没出息》，往往被用在自嘲时，表达松弛的生活态度。 除了上述三个体现青年与自我关系的词汇，"具 ...

转自：北京头条 12月25日，上海市青少年研究中心、澎湃研究所、北京青年报发布"2025年度青年十大热词"。本次发布 的"2025年度青年十大热词"由上海市青少年研究中心旗下的热词监测AI实验室经过候选词抓取比选、热 度指数计算，综合推选和投票结果形成，分别是：韧性、具身智能、DeepSeek、情绪消费、主理人、 爱你老己、从从容容游刃有余、基础不基础、初代同事、"窝囊"旅游。 "年度青年十大热词"由上海市青少年研究中心去年首次发布。今年以来，该中心创设的热词监测AI实验 室持续追踪青年热词、热梗和网络流行语，借助大规模算法模型筛选青年文化和青年研究热点趋势，观 测开放变化的青年思潮和时代情绪。 本次发布的"2025年度青年十大热词"以上海市青少年研究中心《青少年网络观察》为基础，同时抓取小 红书、B站、新浪微博等社交平台上具有高讨论度、强互动性特征的热词、热梗和热门话题，借助人工 智能技术对热点热词充分挖掘梳理，形成多维度的热词语料库。在此基础上，综合微信指数、微博话题 阅读量、抖音话题播放量、小红书话题阅读量等多源数据，运用等权方法计算综合热度指数，衡量热词 的青年关注度和社会影响力。比选阶段形成的60余 ...

Core Viewpoint - The rise of "lazy tourism" or "窝囊旅游" reflects a shift in consumer preferences towards low-energy travel experiences that prioritize comfort and emotional satisfaction over physical exertion [2][4][10] Group 1: Market Trends - The term "窝囊旅游" has gained significant traction, with nearly 100 million posts on social media platforms discussing this concept, indicating a strong consumer interest [1] - Search volumes for "窝囊 tourism" activities have surged, with some attractions experiencing a 17-fold increase in ticket searches compared to June [2] - Online travel platforms report substantial increases in bookings for "窝囊 tourism" activities, with "窝囊漂流" searches up 135%, "窝囊蹦极" up 65%, and "窝囊爬山" up 84% [2] Group 2: Consumer Behavior - The appeal of "窝囊旅游" lies in its ability to provide enjoyable experiences without the physical strain typically associated with traditional tourism [4][6] - Younger consumers are increasingly seeking travel experiences that allow for relaxation and emotional release, moving away from the physically demanding travel of the past [4][10] - The concept of "懒人旅游" or "lazy tourism" is seen as a response to the fast-paced lifestyle of modern consumers, who prefer to enjoy travel without the associated physical challenges [4][6] Group 3: Industry Response - Many tourist attractions are adapting to this trend by offering "窝囊旅游" packages that emphasize ease and comfort, thereby attracting a broader audience [8][10] - The introduction of facilities like mountain elevators and "窝囊版蹦极" reflects a strategic response to the demand for less strenuous activities [3][7] - Industry experts suggest that while "窝囊旅游" is gaining popularity, it will not replace traditional tourism but rather coexist, highlighting the need for diverse offerings to cater to varying consumer preferences [10]

Core Insights - The rise of "lazy tourism" reflects a shift in young people's travel preferences towards low-effort, high-emotion experiences, emphasizing relaxation and comfort over traditional adventure [4][12] - The popularity of "lazy tourism" activities such as "lazy hiking," "lazy bungee jumping," and "lazy rafting" indicates a growing demand for experiences that cater to both young adults and families [2][6] Group 1: Trends in Tourism - Young travelers are increasingly favoring experiences that require less physical exertion, as seen in the popularity of attractions that incorporate elevators and slow descent mechanisms [2][3] - The search volume for "lazy rafting" increased by 135%, "lazy bungee jumping" by 65%, and "lazy hiking" by 84% since August, indicating a significant trend towards these types of experiences [3] - Destinations offering "lazy tourism" experiences have seen a notable increase in hotel bookings, with some locations reporting over 70% growth in reservations [3] Group 2: Target Demographics - "Lazy tourism" appeals to a broader audience, including families with children and pet owners, who seek safe and enjoyable experiences [6][8] - The target demographic for "lazy rafting" includes young people who are cautious about traditional rafting and families looking for safe, engaging activities [8] Group 3: Experience Design and Differentiation - The success of "lazy tourism" relies on unique experience design that enhances emotional value and provides a sense of safety and comfort [12] - Destinations must focus on their unique characteristics and improve service details to stand out in a competitive market [10][11] - The integration of emotional resonance and social recognition into the tourism experience is essential for attracting modern travelers [12]

Core Viewpoint - The article discusses the emerging trend of "lazy tourism," where tourists seek less physically demanding and more enjoyable experiences, leading to the rise of new leisure activities like "lazy rafting" and "lazy bungee jumping" [6][10][68]. Group 1: Lazy Tourism Trends - The overall growth in tourism bookings during the summer season has increased by nearly 38% year-on-year, indicating a strong recovery in the travel sector [7]. - Tourists are increasingly opting for experiences that prioritize comfort and enjoyment over traditional adventure tourism, leading to the concept of "lazy tourism" [10][68]. - "Lazy rafting" has become a popular summer activity, with ticket sales reaching up to 400,000 yuan in a single day at certain locations, showcasing its financial success [24]. Group 2: Lazy Rafting - Lazy rafting offers a significantly less intense experience compared to traditional rafting, with water depths generally under 1 meter and slow currents, making it accessible for a wider audience [17][24]. - The first known location to introduce lazy rafting was in Guilin, which has since gained popularity due to its scenic views and the ability to capture enjoyable moments on social media [22][24]. - The success of lazy rafting has led to increased visitor numbers and surrounding economic growth, with a 40% rise in local dining revenues attributed to the influx of tourists [24]. Group 3: Lazy Bungee Jumping - Lazy bungee jumping provides a safer alternative to traditional bungee jumping, allowing participants to experience a brief moment of free fall followed by a controlled descent [32][34]. - The introduction of lazy bungee jumping has seen a significant increase in participation, with some locations reporting a five to six-fold rise in visitors trying the activity [34]. - This trend reflects a broader shift in consumer preferences towards experiences that balance thrill with safety, catering to a demographic that seeks enjoyment without excessive risk [44][45]. Group 4: Innovations in Scenic Areas - Many scenic areas are investing in infrastructure such as elevators and funiculars to enhance accessibility, allowing visitors to enjoy views without the physical exertion of hiking [49][63]. - The introduction of unique transportation methods, such as themed elevators and even conveyor belts, has diversified the visitor experience and increased revenue potential for these locations [56][60]. - The success of these innovations is evident, with some attractions reporting millions of visitors and substantial tax contributions from their operations [63].

Core Insights - The tourism market is experiencing a trend of "staycation tourism," characterized by high frequency and low spending, leading to challenges for the hotel industry [1] - Average revenue per available room (RevPAR) for Chinese hotels decreased by 8% year-on-year during the first week of July 2023, primarily due to declining occupancy rates [1] - Despite the drop in occupancy and revenue, large hotel chains continue to expand, with new room openings in the tens of thousands [1] Group 1: Market Dynamics - High-end hotels are facing pressure to transform as many properties are being sold off without interest, indicating a significant market shift [2] - Consumer behavior has changed, with many now making purchasing decisions based on emotional connections, leading to lower spending per visit [2] - Non-accommodation revenue for hotels is projected to rise from 15% to 22% by 2024, with fitness facilities becoming a new growth area [2] Group 2: Innovative Strategies - Hotels are adopting new marketing strategies, such as live-streaming fitness classes and creating specialized fitness memberships to attract customers [3] - The focus has shifted from scale to operational efficiency, with an emphasis on high cost-performance ratios and long-term strategies [4] - Hotels are encouraged to focus on unique local resources and avoid homogenization, enhancing their market positioning through micro-innovations and personalized services [5] Group 3: Consumer Trends - The younger generation, particularly Gen Z, is driving demand for emotional value and unique experiences in hospitality [5] - Key factors for hotel success include quiet environments, reliable Wi-Fi, comfortable bedding, quality shower facilities, and diverse breakfast options [5]

Core Insights - Consumers are increasingly sensitive to hotel prices, leading to a shift towards "low-cost travel" during the summer season, which has resulted in a decline in average room revenue and occupancy rates in the hotel industry [1][2] - The number of star-rated hotels in China is projected to decrease by nearly 500 by the end of 2024, despite large chain hotels continuing to expand their room offerings [1] - High-end hotels are facing pressure to transform their business models, with many adopting innovative strategies to attract customers and increase non-accommodation revenue [2][4] Industry Trends - The average room revenue for hotels in China fell by 8% year-on-year during the first week of July 2023, primarily due to declining occupancy rates [1] - High-end hotels are experimenting with new offerings, such as fitness and wellness packages, to attract customers and increase revenue from non-accommodation sources, which is expected to rise from 15% to 22% by 2024 [2][4] - The hotel industry is shifting from a focus on scale to an emphasis on operational efficiency and effectiveness, with a growing importance placed on value for money [4] Consumer Behavior - Consumers are now making purchasing decisions based on emotional connections, leading to a decline in average spending per visit, as seen in various tourist destinations [2][5] - The rise of "special forces tourism," where consumers opt for experiences without overnight stays, reflects changing travel planning behaviors [2] - Younger consumers, particularly from Generation Z, are driving demand for unique and emotionally resonant experiences, prompting hotels to innovate and differentiate their offerings [5] Marketing Strategies - Hotels are leveraging social media platforms like Douyin (TikTok) to engage with potential customers through live-streaming fitness classes and other interactive content [3] - Innovative marketing strategies, such as targeting specific demographics like night runners, are being employed to enhance customer engagement and drive revenue [3] - The focus on creating a unique and recognizable market position is becoming essential for hotels to avoid homogenization and meet diverse consumer needs [5]

Core Insights - The summer travel trend shows a significant increase in demand for cooling destinations, with beach resorts, mountain retreats, and water parks being particularly popular among families [1][2] - The concept of "low-energy tourism" is emerging, reflecting a shift in travel preferences towards comfort and minimal physical exertion [3] Group 1: Travel Trends - Reports indicate that from July onwards, there has been a notable rise in searches for indoor surfing and paddleboarding, appealing to urban youth and driving demand for related rental and teaching services [2] - Popular long-distance travel destinations include Tengger Desert and Sayram Lake, with a marked increase in hotel bookings in regions like Qinghai, Xinjiang, and Yunnan [2][3] - The overall number of domestic trips taken by residents reached 3.285 billion in the first half of the year, a 20.6% increase year-on-year, with total spending amounting to 3.15 trillion yuan, up 15.2% [3] Group 2: Consumer Preferences - Families and children are the primary demographic for summer travel, with a preference for "cooling trips" to lesser-known destinations due to high temperatures in eastern regions [2] - The rise of "low-energy tourism" signifies a change in younger travelers' attitudes, prioritizing comfort and mental satisfaction over physical activity [3] - The upcoming autumn season is expected to see strong tourism performance, particularly with the overlap of the Mid-Autumn Festival and National Day, potentially leading to record-high travel numbers and expenditures [3]

Core Insights - The article discusses the emerging trend of "lazy tourism," where tourists seek less physically demanding experiences while still enjoying leisure activities [5][36] - This trend is reflected in the popularity of "lazy rafting" and "lazy bungee jumping," which offer safer and more relaxed alternatives to traditional adventure sports [12][20] Group 1: Lazy Tourism Trend - The overall growth in tourism bookings this summer has increased by nearly 38% year-on-year, indicating a strong demand for travel experiences [3] - Tourists are increasingly opting for experiences that prioritize comfort and safety over traditional adventure, leading to the rise of "lazy tourism" [5][36] - Lazy rafting has become particularly popular, with ticket sales reaching 400,000 in a single day at some locations, showcasing the demand for less strenuous activities [8][16] Group 2: Lazy Rafting - Lazy rafting is characterized by calm waters and minimal physical exertion, making it accessible for a wider audience, including those who may not be physically fit [12][16] - The concept originated in places like Guilin and has quickly gained traction, with significant social media engagement and high ticket sales [14][16] - The experience allows for easy documentation and sharing on social media, enhancing its appeal among younger tourists [14][22] Group 3: Lazy Bungee Jumping - Lazy bungee jumping offers a safer alternative to traditional bungee jumping, allowing participants to experience the thrill without the extreme risks [18][20] - This trend has seen a significant increase in participation, with some locations reporting a five to six-fold rise in visitors trying the activity [20][26] - The experience is designed to cater to a broader audience, ensuring safety while still providing a sense of achievement [22][28] Group 4: Innovative Tourist Attractions - Many tourist destinations are investing in infrastructure such as elevators to make attractions more accessible, allowing visitors to enjoy scenic views without strenuous hiking [29][34] - The introduction of various fun methods to ascend mountains, such as themed elevators and even riding animals, reflects a shift towards more entertaining and less physically demanding experiences [30][32] - These innovations not only enhance visitor experience but also significantly boost revenue for the attractions, as seen in the case of the Zhangjiajie elevator, which has transported over 60 million people [34]

Core Viewpoint - The article discusses the emergence of "soft" adventure tourism experiences, such as "lazy" rafting and "gentle" bungee jumping, which cater to a broader audience seeking less intense and more shareable experiences [9][12][29]. Group 1: New Tourism Trends - The "lazy" rafting experience allows participants to float on calm waters without the traditional thrills, appealing to those who prefer relaxation over adrenaline [9][10]. - Similar "soft" versions of extreme sports, like bungee jumping, have been introduced, focusing on safety and comfort while still providing a sense of achievement [11][12]. - Social media plays a significant role in shaping these experiences, as people are more inclined to participate in activities that look appealing and safe for sharing online [18][21]. Group 2: Market Dynamics - The tourism industry is shifting towards offering diverse experiences that cater to different consumer preferences, separating thrill-seekers from those looking for leisurely activities [29][30]. - The success of these "soft" experiences is evident, with significant increases in visitor numbers, as they attract a wider demographic [12][24]. - The article highlights a cultural difference in tourism approaches, where Chinese consumers increasingly prefer comfortable and visually appealing experiences over traditional physically demanding ones [31][32].