Core Viewpoint - The upcoming 52nd Swine Industry Conference in Guangzhou aims to explore new opportunities and challenges in the pig farming industry, emphasizing the transition from scale expansion to quality improvement driven by market demand and competition [6][10][30]. Group 1: Industry Trends - The pig farming sector is undergoing a significant transformation, shifting focus from "scale expansion" to "quality enhancement" due to evolving market demands and increased competition [9][10]. - The "Media+" initiative is seen as a crucial driver for enhancing core competitiveness in the pig industry, providing support for businesses to navigate this transformative phase [13][30]. Group 2: Conference Details - The 52nd Swine Industry Conference will take place from December 11-13, 2025, at the Agricultural and Rural Affairs Ministry's Pig Quality Inspection and Testing Center in Guangzhou [40]. - The conference will cover key topics such as smart farming and green agriculture, bringing together experts from various sectors including pig breeding, veterinary medicine, and feed production [17][18][26]. Group 3: Expected Outcomes - The event aims to facilitate discussions on current industry challenges and innovations, providing actionable solutions for participants [28][29]. - The integration of "Media+" with the pig industry is expected to enhance information flow, brand influence, and collaborative capabilities within the industry, contributing to higher quality standards [31][32].