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三江农民画传承人吴怡悦:“媒体+”粤桂协作激活侗寨艺术活力
Nan Fang Nong Cun Bao· 2025-10-20 02:00
三江农民画传承 人吴怡悦:"媒 体+"粤桂协作激 活侗寨艺术活力 _南方+_南方 plus 侗寨艺术瑰宝:三江农民画。 "他们都叫我吴 老师,开始是有 点抗拒的。"管 教以年长农民或 职工为主要学员 的"大龄 班" , "零零 后"的吴怡悦尽 管有些害羞,但 她却又教学三江 农民画的十足底 气:8岁学画, 师承农民画画家 吴述更,是广西 "吴老师,请您 帮忙看看,这是 我刚画好的""有 进步呀,鼓楼的 用色再大胆一 点"......宽敞明亮 的教室里学员们 伏于案前用斑斓 颜料勾勒侗乡四 季。吴怡悦穿梭 其间,时而驻足 指点,时而亲自 示范。"要记 住,我们画的不 是眼睛看到的, 而是内心感受到 的" 。 民间文艺家协会 会员、柳州市美 术家协会会员、 三江县美术家协 会会员,担任独 峒农民画博物馆 馆长、独峒农民 画学会会长、独 峒农民画博物馆 馆长、品牌项 目"侗兴宝艺"负 责人以及柳州怡 悦文化有限公司 总经理等职。 在学员陆如甜印 象中,吴怡悦待 人的温和与艺术 的严苛泾渭分 明,三年的贴心 教导让她对三江 农民画有了更多 的认知和见 解。"吴老师总 说,我们的画里 要有生活,有心 跳,让人一眼看 到 ...
向海图强 “媒体+”赋能 珠海丰收节绘就乡村全域振兴新图景
Nan Fang Nong Cun Bao· 2025-10-11 13:05
向海图强 "媒体 +"赋能 珠海丰 收节绘就乡村全 域振兴新图景_ 南方+_南方plus 金秋送爽,伶仃 欢歌。10月11日 上午,珠海市庆 祝2025年"中国 农民丰收节"主 会场活动在风景 如画的万山区桂 山岛举行。本次 活动由广东省农 业农村厅和珠海 市人民政府指 导,珠海市农业 农村局、珠海万 山海洋开发试验 区管委会、珠海 市港澳流动渔民 工作办公室联合 主办。广东省农 业农村厅副厅长 陈东,珠海市副 市长黄振球及市 委农村工作领导 小组成员单位、 各区镇相关领 导,"百千万工 程"典型村代 表、企业代表、 媒体代表及市民 游客齐聚一堂, 共庆丰年、共享 美好生活。 珠海不仅拥有现 代都市的蓬勃活 力,更蕴含着农 耕文明与海洋文 化的深厚底蕴。 本次活动首次深 度融合海洋牧 场、海岛旅游与 农耕文化,打造 了一场集成果展 示、文化展演、 美食品鉴、港澳 创新创业于一体 的全民丰收嘉年 以节为媒 全域掀起推 进"百千万工 程"热潮 中国农民丰收节 是习近平总书记 亲自倡导、亲自 推动设立的节 日,充分体现了 党中央对"三 农"工作的高度 重视和对广大农 民的深切关怀。 启动仪式上,黄 振球代表珠海市 ...
南农晨读 | 乡水甜 酿佳果
Nan Fang Nong Cun Bao· 2025-09-21 02:00
Group 1 - The 2025 Guangdong Province Rural Revitalization Promotion Conference was held in Guangzhou on September 19, focusing on multi-party collaboration for rural development [5][6][8] - The event aimed to promote the "out of the mountains and into the city" initiative for products from assisted areas and to summarize successful experiences in rural assistance work [7][9] - The conference is part of the implementation of the provincial committee's "1310" deployment and the "Hundred Thousand Project" to advance rural revitalization [6][7] Group 2 - The 26th National Fertilizer Double Exchange Conference commenced in Lanzhou, Gansu Province, on September 19, featuring discussions on new products and technologies [11][12] - Key officials, including the Chief Agronomist of the Ministry of Agriculture and Rural Affairs, attended the event to facilitate information exchange [12][13] Group 3 - The Yingde Black Tea Urumqi Promotion Center was inaugurated on September 20 during the 2025 Xinjiang International Tea Culture Expo, aiming to expand the market for Yingde Black Tea in Xinjiang, Central Asia, and Europe [15][17][19] - The event included discussions on the development prospects of the tea industry and collaboration opportunities [18][20] Group 4 - The 2025 Dao Di Xinhui Chenpi National Trading Conference is set to open on September 28 in Xinhui Chenpi Village, coinciding with the festive atmosphere of National Day and Mid-Autumn Festival [22][23][25] - This event aims to integrate the Chenpi industry with cultural and festive consumption [24][25] Group 5 - A human resources service event aimed at boosting innovation in the manufacturing sector was successfully held in Jiangmen on September 19, focusing on creating efficient matching platforms [26][27][30] - The event gathered experts and enterprise representatives to explore new paths and models for human resources services [28][30] Group 6 - The signing of a strategic cooperation agreement between Guangdong Haixing Agricultural Group and the South China Sea Fisheries Research Institute on September 20 aims to advance marine breeding technology [42][45][49] - The collaboration seeks to support the modernization of marine ranching and enhance food security in the region [48][50] Group 7 - The promotion of Yingde Black Tea in Xinjiang was highlighted during a special presentation on September 19, emphasizing the growing consumer interest in the tea market [57][59][60] - The event showcased the effectiveness of media in linking local products to broader markets [60]
2025广东省乡村振兴驻镇帮镇扶村多元主体协同发展推介会在穗举行
Nan Fang Nong Cun Bao· 2025-09-19 16:03
2025广东省乡村 振兴驻镇帮镇扶 村多元主体协同 发展推介会在穗 举行_南方+_南 方plus 9月19日,2025 广东省乡村振兴 驻镇帮镇扶村多 元主体协同发展 推介会在广州市 举行。南方农村 报充分发挥"媒 体+"资源整合力 量,汇聚工作 队、企业、政府 机构、公益组织 等多元主体进行 经验交流、项目 推介。 2025广东省乡村振兴驻镇帮镇扶村多元主体协同发展推介会在广州市举行。 作为贯彻落实省 委"1310"具体部 署,深入实 施"百千万工 程",全面推进 乡村振兴,助力 驻镇帮镇扶村工 作走深走实的一 场"媒体+"盛 会,推介会旨在 推动帮扶地区产 品"出山进城" , 总结提炼驻镇帮 扶工作中的好经 验好做法,整合 资源,推动多元 主体协同发展。 推介会精选11个 覆盖多领域的优 质项目集中亮 相,有的聚焦公 益赋能、金融保 障、供应链建设 等方向,有的围 中山大学产业集团总经理黄旭俊,南方优品产品开发事业部总监张啸,澳大利亚百健士大中华区首席代表崔南琨,广东广将军 连锁管理有限责任公司董事长、广东宝利锁鲜科技有限公司销售总经理张晓圣上台推介。 广东狮子会第二副会长李珈慧、广东广盐食安云商科技有限 ...
“媒体+”喊大家品鉴港澳流动渔民海捕产品
Nan Fang Nong Cun Bao· 2025-09-18 16:01
"媒体+"喊大家 品鉴港澳流动渔 民海捕产品_南 方+_南方plus 午后的港口,海 风夹着咸湿的气 息扑面而来,渔 船引擎的轰鸣声 渐渐靠近,岸边 早已聚集了搬运 工人和市场商 贩。伴随着一 声"船靠岸啦 ~",满载而归的 渔船稳稳靠上码 头。港澳流动渔 民布文龙和船员 们掀开舱盖,冰 碴堆里一条条带 鱼泛着银光,宛 若一船碎银倾泻 而出。围拢而来 的工人迅速接手 搬运,渔获丰收 现场瞬间热闹非 凡。 丰收的场景让港 澳流动渔民心潮 澎湃,兴奋不 已。但欣喜背后 也存在着一个现 实问题:这些深 海捕来的"宝贝 鱼",如何"深 海"有人识,如 何更好地走进千 万家户,成为舌 尖上的美味呢? 品牌建设:让渔 获有身份、有价 值 近年来,在政策 支持和装备升级 下,港澳流动渔 民的生产条件得 到极大改善。钢 质渔船替代木 船,导航与冷藏 设备升级,让他 们得以驶向更远 的海域,收获更 多更优质的鱼。 不过,在大海中 风来浪中去,回 到渔港如何让深 海渔获,更好地 走向市场呢? "我们捕上来的 鱼,在码头上一 筐一筐地卖,价 钱只有4-5元一 斤,但到了超市 商场,价格却翻 三四番。"布文 龙坦言:"我们 熟悉大海 ...
追热点输出观点,“媒体+”培训课打开“粤牧优品”创新“密钥”
Nan Fang Nong Cun Bao· 2025-09-18 08:31
追热点输出观 点,"媒体+"培训 课打开"粤牧优 品"创新"密钥"_南 方+_南方plus 继前两期创造超 百万人在线学习 的浓厚氛围后,9 月17日,"我要 飞"——"媒体 +"赋能广东畜牧 产业高质量发展 培训第三期再掀 热度,吸引30多 万人在线参与学 习。 此次培训以"媒体 +"为核心抓手, 结合预制菜产 业、云端牧场等 热点案例,针对 品牌形象打造、 市场推广策略、 产业未来等关键 要点,展开了深 度研讨与实操培 训,打开了产业 高质量发展"密 钥"。广东畜牧产 品的焕新升级与 突围之路,引起 广泛热议。 培训课现场。 "媒体+"创造平台 开辟产品全链路传播路径 在当今数字化时 代,"媒体+"正以 其独特的力量为 广东畜牧产业的 发展注入新的活 力。"媒体+"不仅 仅是一种传播手 段,更是推动产 业升级、促进产 销对接、实现价 值重构的核心引 擎。 南方农村报"老阮说菜"负责人阮定国作《广东畜牧之预制菜晋级之路(一)》主题分享。 南方农村报"老阮 说菜"负责人阮定 国作《广东畜牧 之预制菜晋级之 路(一)》主题 分享,深入剖析 广东畜牧预制菜 的发展路径。他 认为,针对Z世代 特征,媒体在短 视频平 ...
惠东实施“媒体+”赋能“百千万工程”,首批重点项目公布→
Nan Fang Nong Cun Bao· 2025-09-17 02:30
Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Huizhou, aimed at empowering the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project, focusing on enhancing agricultural product market systems and promoting rural revitalization [2][10][47]. Group 1: Project Overview - The "Media+" initiative is designed to deepen the agricultural product market system construction, enhance agricultural efficiency, invigorate rural areas, and increase farmers' income [9][10]. - The initiative includes eight key tasks: "Media+Market," "Media+Industry," "Media+Brand," "Media+Culture," "Media+Technology," "Media+Life," "Media+Library," and "Media+Strategic Heights" [14][15]. Group 2: Implementation Strategies - In the "Media+Market" aspect, Huizhou will leverage support from organizations like the Guangdong Provincial State-owned Assets Supervision and Administration Commission and Guangdong Radio and Television Station to promote Huizhou agricultural products through various campaigns [16][18]. - The "Media+Brand" strategy emphasizes creating a traceable map for Huizhou agricultural products, enhancing consumer trust through new media technologies [19][20]. - The initiative will also explore the integration of "Media+Culture" and "Media+Technology" to upgrade agricultural product packaging and marketing through innovative formats like micro-dramas and AI technology [24][25]. Group 3: Support Mechanisms - To ensure effective implementation, Huizhou has proposed five support mechanisms: strengthening organizational leadership, talent cultivation, resource assurance, platform empowerment, and project execution [28][29]. - A cross-departmental task force will be established to create detailed plans and ensure project-based, institutionalized, and branded operations [30][31]. - The initiative aims to create a sustainable foundation for agricultural brand building, rural industry integration, and increasing farmers' income [36][55]. Group 4: Key Projects - The first batch of key projects includes the launch and marketing of "Xi Li Lychee Vinegar," promotion of "2025 Huizhou Chia Oyster Brand," and various cultural festivals aimed at enhancing agricultural visibility [41][42][44]. - These projects are intended to ensure continuous activity throughout the year, contributing to the overall success of the initiative [43][44]. Group 5: Regional Context - Huizhou's initiative is a response to the broader "Media+" empowerment project in Guangdong, which has seen success in branding agricultural products like Xu Wen Pineapple and Doumen Sea Bass [47][49]. - The region's rich natural resources and cultural heritage provide a solid foundation for establishing nationally influential agricultural brands [50][52].
珠海打造“年鱼经济”城市IP,“媒体+”助力鱼经济破圈
Sou Hu Cai Jing· 2025-09-16 03:21
Core Viewpoint - Guangdong is leveraging the "Media+" strategy to enhance the agricultural product market system, particularly focusing on the "Bai Jiao Sea Bass" brand to drive the "Year Fish Economy" and support the "Hundred Million Project" [1][3][12] Group 1: Media Empowerment - The "Media+" initiative aims to transform media's communication and connection capabilities into intrinsic motivation for agricultural market system development [1][3] - Zhuhai has issued specific guidelines to promote the "Bai Jiao Sea Bass" brand and related festive economic activities, emphasizing the importance of media in brand building [1][3][8] - The integration of media and agriculture is seen as a catalyst for industry fusion, enhancing brand visibility and market reach [10][12] Group 2: Economic Impact - The "Year Fish Economy" concept, first proposed in Zhuhai, has gained traction through media promotion, leading to significant sales and brand recognition [8][12] - The "Bai Jiao Sea Bass" has become a key product, with its market sales exceeding 800 million yuan in a recent live-streaming event [3][12] - The overall economic value of the "Year Fish Economy" has reached 186 billion yuan, showcasing its impact on the agricultural sector and cultural identity [12][13] Group 3: Brand Development - The "Bai Jiao Sea Bass" is recognized as a national geographical indication product, contributing to the establishment of a comprehensive industrial chain in Zhuhai [6][12] - The brand's promotion includes various cultural and culinary events, enhancing its appeal and market presence [11][12] - The successful marketing strategies have positioned "Bai Jiao Sea Bass" as a cultural symbol, reflecting the integration of agriculture and local traditions [12][13]
南农晨读 | 湛品传情 瓜果丰盈
Nan Fang Nong Cun Bao· 2025-09-16 00:30
Group 1 - Guangzhou aims to enhance the quality and efficiency of East-West cooperation, focusing on deepening industrial and supply chain collaboration, and promoting the export of goods from Guizhou [4][5] - Meizhou targets local resources from returned hometown talents to implement the "Thousand Hometown Talents Investment Action" [5] - Dongguan is committed to advancing comprehensive support for Xinjiang while consolidating East-West cooperation results and enhancing industrial and consumer collaboration [6] Group 2 - Zhaoqing emphasizes the development of modern agriculture through industrialization, promoting the integration of agriculture, culture, tourism, and sports [7] - The 52nd Pig Industry Conference will be held in Guangzhou in December, highlighting the importance of the pig industry in the national livestock production and consumption landscape [9][10] - The "Media+" initiative is seen as a key driver for high-quality development in the livestock sector, particularly as the pig industry undergoes significant transformation [11] Group 3 - The "Thousand Towns, Ten Thousand Products" promotion event will take place in Guangzhou, showcasing unique agricultural products from the mountainous regions [21][23] - The strategic cooperation agreement between Zhaoqing and the Hong Kong Food Commission aims to enhance food trade and investment collaboration [28][29] - The introduction of advanced agricultural technologies, such as autonomous farming machinery and smart greenhouses, is transforming traditional farming practices and improving local agricultural output [34][36]
火热招商中!“媒体+”赋能,探寻新风口,第五十二届养猪产业大会(广州)将于12月举办
Nan Fang Nong Cun Bao· 2025-09-15 09:35
Core Viewpoint - The upcoming 52nd Swine Industry Conference in Guangzhou aims to explore new opportunities and challenges in the pig farming industry, emphasizing the transition from scale expansion to quality improvement driven by market demand and competition [6][10][30]. Group 1: Industry Trends - The pig farming sector is undergoing a significant transformation, shifting focus from "scale expansion" to "quality enhancement" due to evolving market demands and increased competition [9][10]. - The "Media+" initiative is seen as a crucial driver for enhancing core competitiveness in the pig industry, providing support for businesses to navigate this transformative phase [13][30]. Group 2: Conference Details - The 52nd Swine Industry Conference will take place from December 11-13, 2025, at the Agricultural and Rural Affairs Ministry's Pig Quality Inspection and Testing Center in Guangzhou [40]. - The conference will cover key topics such as smart farming and green agriculture, bringing together experts from various sectors including pig breeding, veterinary medicine, and feed production [17][18][26]. Group 3: Expected Outcomes - The event aims to facilitate discussions on current industry challenges and innovations, providing actionable solutions for participants [28][29]. - The integration of "Media+" with the pig industry is expected to enhance information flow, brand influence, and collaborative capabilities within the industry, contributing to higher quality standards [31][32].