"媒体+"赋能"百 千万工程"，真 乡助力斗门农文 旅发展迎新机_ 南方+_南方plus 9月5日上 午，"媒体+"赋 能"百千万工 程"斗门镇农文 旅融合发展对接 会在珠海举行。 此次活动由珠海 市斗门镇人民政 府、珠海市农业 投资控股集团有 限公司（下 称"珠海农控"） 与南方农村报社 联合主办，近百 家当地行业商家 汇聚一堂，共探 斗门镇农文旅产 业升级新路。 活动旨在深入推 进"媒体+"赋 能"百千万工 "媒体+"赋能"百千万工程"斗门镇农文旅融合发展对接会现场。 程"走深走实， 整合各界资源搭 建协作之桥，赋 能斗门镇农文旅 产业高质量发 展，同时推动南 方农村报"真 乡"平台高效服 务本地企业。 珠海市斗门区斗 门镇党委委员， 团委书记李超在 会上介绍，近日 珠海市发布 斗门区斗门镇党委委员，团委书记李超欢迎真乡团队到来。 分享环节，南方 农村报真乡工作 室内容总监马千 里介绍："'媒 体'+并非只是增 加宣传，而是在 乡村和市场间搭 《"媒体+"赋 能"百千万工 程"农产品市场 体系建设工作要 点》，明确提出 通过"媒体+文 化"与"媒体+生 活"两大路径推 进农文旅融合。 在此背景下，斗 门镇 ...

观察|"媒体+"赋 能 药食同源破 题高州龙眼品牌 价值跃升_南方 +_南方plus 9月初，在高州 市分界镇储良 村，火了一整个 夏天的龙眼鲜果 已接近尾声，但 空气中龙眼肉烘 干的香气却愈发 浓烈。 从7月中旬开始 采摘出货，到8 月初达到出货高 峰，再到9月初 收官。在这不到 50天的时间里， 创下新高的32万 吨高州龙眼被销 售一空，平均每 天出货量超600 吨。据悉，高州 龙眼鲜果产值已 乘"媒体+"之 势，高州龙眼正 超越"甜味"的浅 层叙事，深 描"药食同源"的 经超26亿元，今 年龙眼全产业链 产值有望破80 亿。 位于高州市分界镇储良村的储良母树公园 "如何突破精深 加工瓶颈，拓展 产品版图，实现 价值倍增？如何 深挖放大"道 地"精髓，写 好"药食同源"篇 章，塑强核心竞 争力？"高州市 副市长熊辉武指 出，登高望远， 方知天地广阔， 面向未来，我们 紧扣"媒体＋"的 浪潮，推动高州 龙眼不断实现品 牌价值跃升。 健康底色，不断 实现从"地标产 品"到"健康符 号"的价值跃 升。 "媒体＋渠道" "引进来"激活产 业源头活水 从网红主播穿梭 果园实时直播， 到采购商沉浸式 考察种植基地与 ...

20分钟冲上榜 一、2小时售 罄！"媒体+"陪 跑，"兴宁鸽"登 陆东方甄选直播 间卖爆了_南方 +_南方plus 上链接！"专场 价格、专场机 制，外酥里嫩、 鲜美爆汁，0添 加、无防腐，配 料表非常干净， 地道粤式风味， 冷链发货……广 东乳鸽专场来 啦！" 9月伊始，东方 甄选"一路寻 鲜"的脚步踏入 广东，开启本月 首站探索之旅。 借助"媒体+"的 强大赋能与专业 陪跑，9月5日， 梅州兴宁肉鸽产 业链知名品 牌"陈小鸽"登陆 东方甄选广东乳 鸽专场直播，与 全国消费者共赴 一场鲜味之约。 开播仅20分钟， 该场直播便冲上 抖音生鲜榜第一 名，直播仅两小 时货品就被抢 光，用数据印证 了"兴宁鸽"的市 场号召力。 开播20分钟，东方甄选广东乳鸽专场直播冲上抖音生鲜榜第一名。 食在广东，鸽出 兴宁。近年来， 兴宁着力擦 亮"兴宁鸽"特色 产业品牌，推 动"兴宁鸽"品牌 化、标准化、规 模化发展，逐步 形成涵盖肉鸽养 殖、加工、科 技、营销的全产 业链，促使"兴 宁鸽"区域公用 品牌产品走向全 国。"陈小鸽"品 牌的运营主体 ——梅州市金绿 现代农业发展有 限公司，正是这 一产业升级浪潮 中的标杆企业。 ...

Core Viewpoint - Guangdong is leveraging media to enhance the livestock industry, transitioning from supply assurance to quality improvement, with a goal to cultivate over 10 brands with annual output value exceeding 10 billion yuan within three years [1][2]. Group 1: Industry Overview - Guangdong is a major province in livestock production and consumption, with a self-sufficiency rate for pigs exceeding 75% and a scale rate of 83.1% [1]. - The province faces challenges such as insufficient branding, poor supply-demand connection, and inadequate quality trust systems [1]. Group 2: Media Integration - The first training session attracted 673,000 online participants, indicating strong interest in the "media + livestock" initiative [2]. - Media is seen as a tool to reconstruct the value ecosystem of the industry, shifting from transactional to relational economics [2]. Group 3: Training and Development - The training emphasized building credibility through "transparent farms" and developing new media marketing talent [1][2]. - The initiative aims to provide targeted solutions for market expansion and quality safety awareness [1]. Group 4: Brand Development - The "Year Fish Economy" is highlighted as a successful case of cultural marketing, generating over 10 billion yuan in output value and processing capacity exceeding 300,000 tons [2]. - The training also focused on practical solutions for brand value enhancement, including product traceability videos and promotional channel recommendations [3]. Group 5: Collaborative Efforts - Local governments and enterprises are actively participating in the training, fostering collaboration within the industry chain [3][4]. - The initiative aims to create a comprehensive cooperation platform among different segments of the industry, from production to consumption [4]. Group 6: Future Directions - Future training sessions will cover various topics, including international market strategies and the integration of AI in livestock [5]. - The initiative is expected to enhance the brand influence of local products, such as the Fengkai Xinghua Chicken, which has significant potential for growth [4].

Core Viewpoint - The article discusses the launch of a training program titled "Media + Livestock" aimed at promoting high-quality development in the livestock industry in Guangdong, featuring various expert speakers and topics related to media integration and industry innovation [12][30]. Group 1: Training Program Overview - The training program is designed for industry associations, livestock enterprises, and academic scholars [4]. - The first session features five industry experts sharing insights on topics such as AI, international expansion, and brand building [6][11]. - The training adopts a hybrid format of offline classes and online live broadcasts, allowing participants to engage in real-time [24]. Group 2: Key Topics and Speakers - The first session includes the following topics and speakers: - "What is Media +" by Zhang Lu, General Manager of Southern Rural Newspaper [12]. - "The Role of 'Annual Fish Economy' in the Livestock Industry" by Su Ruojing, Director of the Livestock and Aquaculture Division [16]. - "Golden Nai Li from Lechang to the Paris Olympics" by Zhang Jie, Deputy Mayor of Lechang City [17]. - "Media +: AI + Integration with Xiaohongshu" by Li Liaoyuan, CEO of Future Island AI [18]. - "The Story of Xingning Pigeon Flying to the World" by Chen Yayong, Head of Central Radio and Television Guangdong [21] [28]. Group 3: Future Sessions and Themes - The training program consists of four sessions with a total of 20 class hours, focusing on themes such as innovative topics, cross-industry learning, and media integration [30][32]. - Subsequent sessions will cover various aspects of the livestock industry, including international market strategies and product development [34].

Core Viewpoint - The introduction of the first "Media+" poultry plan in Guangdong, specifically for the Zhaoqing Xinghua Chicken industry, aims to enhance the quality and branding of the industry while promoting comprehensive upgrades across the entire supply chain [2][3][4]. Group 1: Industry Development Goals - The "Media+" plan outlines five core objectives to be achieved by 2027, including the establishment of a comprehensive standard system, significant brand value enhancement, improvement of the overall quality of business entities, promotion of Xinghua Chicken consumption in the Greater Bay Area, and the integration of agricultural, cultural, and tourism sectors [5][6][7]. - The Xinghua Chicken is recognized as a national geographical indication product and is one of Guangdong's three famous chicken varieties, representing a significant agricultural pillar for rural revitalization in Zhaoqing [15][16]. Group 2: Economic Impact and Scale - The comprehensive output value of the Xinghua Chicken industry in Zhaoqing exceeds 20 billion yuan, with a breeding volume of over 17 million birds and an annual production of 40 million chicks, benefiting more than 3,700 farming households [24][25]. - The county has established multiple modern breeding bases, forming an initial industrial chain from breeding to processing and sales, which lays a solid foundation for the "Media+" initiative [27][28]. Group 3: Policy Support and Implementation - The rapid introduction of the action plan is supported by local policy innovations and strong execution capabilities, with the government planning to invest 210 million yuan over three years to support high-quality agricultural development [34][35][36]. - Zhaoqing and Fengkai have implemented various policies to encourage participation in the Xinghua Chicken industry, including a subsidy scheme that can provide over 1.84 million yuan to individual households [46][49]. Group 4: Branding and Marketing Strategies - The Xinghua Chicken brand is being actively promoted through innovative marketing strategies, including campaigns targeting the Greater Bay Area and creative promotional activities during the college entrance examination period [58][60]. - The introduction of the "Golden Award Xinghua Chicken" in Hong Kong, featuring a unique recipe, has successfully established a new foothold for the brand in the Bay Area and beyond [74][77]. Group 5: Cultural and Historical Significance - The historical and cultural significance of the Xinghua Chicken, linked to the first scholar of Lingnan, enhances its marketability and brand identity, contributing to its recognition as a "cultural card" [55][79]. - The "Media+" plan marks a transition from product-driven and resource-driven development to a higher dimension of brand and cultural-driven growth, providing a valuable reference for agricultural brand innovation in Guangdong and nationwide [82][83].

Group 1 - Guangdong Province has introduced a "policy package" for cultural construction in Yunfu, focusing on developing the cultural industry and supporting cultural enterprises [10][50][55] - The policy package includes four major measures aimed at promoting artistic creation, film industry, digital culture, and internet content creation, with a total of 35 policy initiatives [54][59][60] - The initiatives emphasize the construction of vertical creative matrices in specialized fields, targeting industries such as metal manufacturing, green building materials, and modern agriculture [61][62] Group 2 - The "Hundred-Thousand-Ten Thousand Project" is being actively promoted in Shunde, with a focus on developing rural economies by utilizing idle resources identified during pandemic control efforts [15][90][91] - The project aims to enhance the economic vitality of rural areas, leveraging their unique advantages in industry, culture, and ecology to drive overall regional development [86][87] - Shunde's approach includes cleaning up thousands of acres of idle land and nearly 30,000 vacant houses to convert dormant assets into capital for rural economic growth [90][91] Group 3 - The "Media+" initiative is being implemented to empower the high-quality development of the Guangdong livestock industry, with a focus on brand building, market expansion, and technological upgrades [36][38][39] - The initiative sets ambitious goals for 2027, including the establishment of a regional public brand system and the creation of over 100 livestock brands with annual outputs exceeding 1 billion [40][41][42] - The plan also emphasizes the integration of livestock with cultural tourism, promoting new business models and enhancing the overall value of agricultural products [45][46]

Core Viewpoint - The training program held in Shenzhen aims to ignite new ideas for East-West cooperation by utilizing "Media+" to penetrate larger markets [1][12][19] Group 1: Training Program Overview - The training program was organized by the Shenzhen Municipal Organization Department and the Municipal Rural Revitalization and Cooperation Exchange Bureau [2] - It took place at the Shenzhen Reform and Opening Cadre Academy and included over 50 participants from 22 counties in Guangxi, along with media representatives [4][5] - The program featured a special lecture on "Media+ Empowering Agricultural Product Market System Construction" based on Guangdong's practices [3][12] Group 2: Objectives and Actions - The training is part of Guangdong's "Media+" initiative aimed at promoting rural revitalization and enhancing the agricultural industry [14][19] - The initiative emphasizes the integration of media and rural development, exploring new pathways for agricultural support [15][16] - Following the release of the action plan, Shenzhen is taking the lead in implementing "Media+" to enhance cooperation with Guangxi [17][19] Group 3: Challenges and Solutions - Participants discussed the challenges faced by resource-rich counties, such as attracting investment and promoting local products [26][27] - The "Media+" approach is seen as a potential solution to these challenges, helping to elevate local brands and products [28][30] - Examples from other regions highlighted the effectiveness of media in enhancing product visibility and market reach [29][31] Group 4: Case Studies - The training showcased successful cases like the promotion of "百色芒果" (Baise Mango) through media collaboration, achieving significant sales growth [58][60] - The mango industry in Tianyang district is projected to achieve over 500 million yuan in sales, with a focus on the Greater Bay Area as a key market [59][73] - Other regions, such as Dushan County, are also leveraging "Media+" to promote local specialties like "舌尖上的瑶山牛羊肉" (Yao Mountain Beef and Lamb) [78][80] Group 5: Future Directions - The training emphasized the need for a systematic approach to ensure sustainable outcomes from "Media+" initiatives [91][92] - Participants highlighted the importance of aligning East-West cooperation efforts to meet local needs and capabilities [94][96] - The ultimate goal is to enhance local economies and cultures through effective media strategies, ensuring tangible results in terms of sales and community development [98][100]

Group 1 - The core idea of the article is the launch of a training program aimed at enhancing the quality and international competitiveness of the Guangdong livestock industry through a "media+" approach [7][8][11] - The training program is initiated by eight major associations in the Guangdong livestock sector and targets industry associations, livestock enterprises, and academic scholars [9][10] - The program consists of four sessions with a total of 20 practical courses covering various themes such as media integration, market expansion, and product upgrading [12][13][14] Group 2 - The training will feature expert speakers discussing topics like market narratives, cultural branding, and the use of AI in media [18][21][22] - Participants who complete the training will join the "Guangdong Livestock Media Talent Pool" for ongoing resource connections [23][24] - The first session of the training is scheduled for September 1, 2025, with subsequent sessions to be announced [46][47]

Core Viewpoint - The first systematic plan focusing on "Media+" integration with the livestock industry has been launched in Guangdong, aiming to enhance the high-quality development of the livestock sector from 2025 to 2027 [1][2]. Group 1: Key Initiatives - The plan outlines three major initiatives for the next three years: brand building and trust engineering, market expansion and sales connection, and technology empowerment and industry upgrading [2]. - The goal is to elevate the industry through six objectives, including brand enhancement, efficiency in production and sales, market confidence, technological empowerment, talent revitalization, and integration efficiency [2]. Group 2: Brand Development - The plan prioritizes brand building, establishing a certification mechanism for "Yue Mu You Pin" (Guangdong Livestock Quality Products) and creating a public brand identity and standards [3]. - A "Transparent Farm" initiative will be launched to enhance consumer trust, involving blockchain and IoT technologies for full traceability of livestock products [3][4]. Group 3: Cultural Integration and Marketing - The plan includes cultural integration by promoting livestock culture and developing eco-tourism resources, creating a system that connects specialty farming, food tasting, and ecological tourism [4][5]. - Various promotional events will be organized, such as food festivals and competitions, to enhance the visibility of Guangdong's livestock products [4]. Group 4: Market Expansion - The plan aims to expand the market reach of Guangdong livestock products, targeting key consumption areas like the Greater Bay Area and international markets [7]. - Initiatives will include long-term partnerships with restaurants and integrating "Yue Mu You Pin" into school meal procurement [7]. Group 5: Technological Advancement - The plan emphasizes the adoption of smart and green technologies in the livestock sector, promoting AI applications and establishing benchmark enterprises [8]. - A "Cloud Ranch" e-commerce platform will be developed to facilitate direct sales and enhance digital transformation in the industry [6].