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广饶农商银行:赋能“金融+”数字化营销新模式
Qi Lu Wan Bao Wang· 2025-07-21 11:40
Core Insights - Guangrao Rural Commercial Bank is actively embracing digital transformation by integrating financial services with various sectors such as education, agriculture, and public welfare, enhancing customer experience and driving its own growth [1] Group 1: Financial + Education - The bank has developed a "Smart Community" platform that allows parents to pay school fees online, significantly reducing time and improving safety compared to previous cash payments [2] - A total of 2,666 new students at Guangrao No. 1 High School have completed their enrollment payments through this platform, amounting to 8.4056 million yuan [2] - The bank has partnered with six local kindergartens and primary and secondary schools, serving over 10,000 teachers and students, and has deployed nearly 100 facial recognition devices to facilitate cashless dining [2] Group 2: Financial + Agriculture - The "Huinong Tong" product has transformed the agricultural payment process, allowing for quick and secure transactions between vegetable buyers and farmers through QR code scanning [3] - The bank has signed contracts with 13,000 farmers and 7,119 buyers, facilitating payments totaling 30.87 million yuan, positioning it among the top rural commercial banks in the province in terms of transaction volume [3] Group 3: Financial + Public Welfare - The bank has introduced a multi-functional social security card for recent graduates, simplifying their daily transactions by integrating various services into one card [4] - The youth social security card offers 168 services, including identity verification, medical settlement, and financial payments, enhancing convenience in high-frequency scenarios such as transportation and dining [4] - A total of 7,277 youth social security cards have been issued, demonstrating the bank's commitment to meeting both financial and non-financial needs of its customers [4]