Core Insights - The article highlights the significant marketing investment by ZhiMi Technology, which spent nearly ten million dollars to showcase its brand during the Super Bowl, marking it as the first high-end smart ecosystem brand from China to dominate the U.S. market [1] - By 2025, ZhiMi Technology is projected to have nearly 80% of its revenue coming from overseas, with a remarkable 189% growth in the North American market, indicating strong brand premium in the Western markets [1] Group 1 - ZhiMi Technology's presence at the Super Bowl demonstrates its commitment to establishing a high-profile brand image in the U.S. [1] - The company showcased a comprehensive smart ecosystem, including smart mobility, kitchen appliances, personal care, and cleaning products [1] - The "Starry Sky Plan" vehicle from ZhiMi was also featured, indicating the company's expansion into the automotive sector [1]