起点 回望春晚四十余年历程，合作伙伴的变迁隐隐折射了国民经济的发展节奏。 从早年白酒品牌到互联网平台掀起互动浪潮，再到2026年，机器人、AI、智能产品刷屏，从传统消费 到互联网创新、再到硬科技驱动的生活方式，经济发展的暗线隐含其中。 "全家人研究了两小时，'追觅'是什么。" 2026年春晚，追觅全程露脸，更多观众开始好奇这家新兴科技公司是做啥的。 此前，追觅的广告刚刚登上美国"超级碗"NBC黄金时段。春节期间"全员发黄金"的新闻又让这家公司成 为舆论焦点，创始人俞浩的言论多次登上热搜。 一连串动作背后，追觅究竟是一家怎样的公司？一个从清华实验室走出的创业团队，为什么短短8年能 在多个领域崭露头角？ 春晚现场，追觅展示了扫地机器人、洗地机、吸尘器、吹风机，以及空调、冰箱、洗衣机等大家电，加 上2026年初在CES上亮相的旗下"星空计划"概念车Nebula Next 01，构成了一个覆盖家庭多场景的产品 矩阵。 这套生态的底层支撑，和追觅的起点有关。 2009年，俞浩在清华读书时创办了一个学生社团，叫"天空工场"。那间实验室只有20平方米，挤在紫荆 公寓C楼的角落，几个学生为了让一架三旋翼飞起来，常常熬到凌晨三 ...

（原标题：清华85后造出200亿机器人巨头刷屏春晚 创始人叫板黄仁勋） "全家人研究了俩小时，'追觅'是什么。" 2026年春晚，追觅全程露脸，更多观众开始好奇这家新兴科技公司是做啥的。 一周前，追觅的广告刚刚登上美国"超级碗"NBC黄金时段。春节期间"全员发黄金"的新闻又让这家公司成为舆论焦点，创始人俞浩的言论多次登 上热搜。 这套生态的底层支撑，和追觅的起点有关。 一连串动作背后，追觅究竟是一家怎样的公司？一个从清华实验室走出的创业团队，为什么短短8年能在多个领域做出名头，连续六年营收增速超 过100%，它的公司文化是否成为了科技公司里的一种新潮流？ （春晚现场追觅相关画面） 起点 回望春晚四十余年历程，合作伙伴的变迁隐隐折射了国民经济的发展节奏。 从早年白酒品牌到互联网平台掀起互动浪潮，再到2026年，机器人、AI、智能产品刷屏，从传统消费到互联网创新、再到硬科技驱动的生活方 式，经济发展的暗线隐含其中。 春晚现场，追觅展示了扫地机器人、洗地机、吸尘器、吹风机，以及空调、冰箱、洗衣机等大家电，加上2026年初在CES上亮相的旗下"星空计 划"概念车Nebula Next 01，构成了一个覆盖家庭多场景的 ...

Core Insights - The article highlights the rapid growth and innovative approach of the company "追觅" (TruMii), which has achieved over 100% revenue growth for six consecutive years and is gaining significant attention in the tech industry [1][19][20] Company Overview - Founded by Yu Hao in 2017, TruMii emerged from a student organization at Tsinghua University, focusing on technology innovation and hands-on experience [6][7] - The company has developed a diverse product matrix, including cleaning robots, home appliances, and smart devices, showcased during the 2026 Spring Festival Gala [5][12] Financial Performance - As of 2025, TruMii's valuation reached approximately 20.5 billion yuan, with Yu Hao's personal wealth estimated at 8.5 billion yuan [3] - The company has expanded its global presence, with nearly 80% of its revenue coming from overseas markets, covering over 120 countries and regions [9][10] Product Development and Technology - TruMii has focused on high-speed digital motor technology, achieving competitive performance at lower costs compared to international giants like Dyson [7][14] - The company has filed over 10,000 patents globally, with more than 3,000 granted, indicating a strong emphasis on innovation and intellectual property [14] Market Strategy - The company adopted a "high-end first" strategy, entering mature markets like South Korea and Germany to build brand recognition before expanding to other regions [9][10] - TruMii's products have achieved leading market shares in various categories, including vacuum cleaners and washing machines, with significant penetration in Europe [10] Organizational Structure - In 2022, TruMii underwent a significant organizational restructuring to support its rapid growth, establishing a business unit (BU) system to enhance operational efficiency [16] - The company emphasizes a culture of innovation and rapid execution, encouraging employees to take initiative and make decisions [19] Future Aspirations - Yu Hao has publicly stated ambitious goals for the company, aiming to elevate TruMii to a valuation of 100 trillion yuan, which would position it among the world's largest companies [19][20] - The company is focused on creating a comprehensive "smart ecosystem" centered around user experience, integrating various technologies across product lines [12][13]

21世纪经济报道记者孔海丽 报道 "全家人研究了俩小时，'追觅'是什么。" 2026年春晚，追觅全程露脸，更多观众开始好奇这家新兴科技公司是做啥的。 一周前，追觅的广告刚刚登上美国"超级碗"NBC黄金时段。春节期间"全员发黄金"的新闻又让这家公司成为舆论焦点，创始人 俞浩的言论多次登上热搜。 一连串动作背后，追觅究竟是一家怎样的公司？一个从清华实验室走出的创业团队，为什么短短8年能在多个领域做出名头，连 续六年营收增速超过100%，它的公司文化是否成为了科技公司里的一种新潮流？ （春晚现场追觅相关画面） 起点 回望春晚四十余年历程，合作伙伴的变迁隐隐折射了国民经济的发展节奏。 从早年白酒品牌到互联网平台掀起互动浪潮，再到2026年，机器人、AI、智能产品刷屏，从传统消费到互联网创新、再到硬科 技驱动的生活方式，经济发展的暗线隐含其中。 春晚现场，追觅展示了扫地机器人、洗地机、吸尘器、吹风机，以及空调、冰箱、洗衣机等大家电，加上2026年初在CES上亮 相的旗下"星空计划"概念车Nebula Next 01，构成了一个覆盖家庭多场景的产品矩阵。 这套生态的底层支撑，和追觅的起点有关。 2009年，俞浩在清华读书 ...

Core Viewpoint - Chasing Technology is set to showcase its full-scene intelligent ecosystem at the 2026 Spring Festival Gala, marking a significant shift towards hard-tech-driven lifestyles in China's consumer landscape [2][3]. Group 1: Company Overview - Chasing Technology will present its intelligent products across various categories including smart mobility, smart home appliances, smart cleaning, smart audio-visual, and personal care during the Spring Festival Gala [3]. - The company has established a strong global presence, covering over 120 countries and regions, with more than 6,500 offline stores, serving over 42 million households [4]. Group 2: Technological Innovation - The company leverages three core technologies: high-speed digital motors, intelligent algorithms, and bionic robotic arms, which form the foundation of its innovation capabilities and patent system [4]. - Chasing Technology has a high focus on R&D, with 70% of its employees in product development and design, and R&D expenses exceeding 7% of sales, significantly above the industry average [4]. Group 3: Market Performance - The company has achieved a compound annual growth rate of 100% over the past six years [4]. - As of the end of 2025, Chasing Technology's robotic vacuum cleaners hold the number one market share in 30 countries, while its floor washing machines lead in nearly 20 countries [4].

Core Viewpoint - Chengdu Fighting Technology Co., Ltd. (91ACT) has successfully launched the action game "BlazBlue: Chaos Effect" on PC and mobile platforms, achieving over 1 million sales on PC and more than 1.2 million paid users on mobile by March 2025, marking it as a significant success in the domestic gaming industry [1][3]. Game Development and Challenges - "BlazBlue: Chaos Effect" is a derivative work of the 2D fighting game series "BlazBlue" developed by Arc System Works, praised for its quality and ability to attract both original fans and new players [1][3]. - The development team faced significant challenges, including a near-disbandment in February 2024, but through perseverance and player feedback, they managed to revitalize the game and achieve impressive sales [3][4]. - The upcoming release of "BlazBlue: Chaos Effect X" on PlayStation 5, Nintendo Switch, and Xbox Series X|S will include new playable characters, game modes, and a storyline supervised by the original creators [1][3][4]. Future Outlook - The company aims to develop original action game IPs, aspiring to create higher quality and more extreme action games, reflecting confidence in the future of the Chinese gaming industry [4][20]. - The success of "BlazBlue: Chaos Effect" has positioned 91ACT as a model for long-term operation of buyout games, with plans for continuous updates and new content post-launch [3][15]. - The company believes that as Chinese developers mature, they can establish a strong presence in the global buyout game market, similar to the dominance seen in other industrial sectors [20][21].

Group 1 - The core message of the article revolves around the strategic marketing moves of the company, particularly its participation in high-profile events like the Super Bowl and the CCTV Spring Festival Gala to enhance brand recognition and establish a high-end, technology-driven global image [3][4][24]. - The company aims to leverage these platforms to shift perceptions of Chinese consumer electronics from being seen as low-cost alternatives to being recognized as high-end technology brands [9][29]. - The Super Bowl advertisement serves as a significant investment, with a 30-second spot costing tens of millions of dollars, indicating the company's commitment to long-term market presence in North America [8][28]. Group 2 - The company is transitioning from a focus on individual product excellence to creating a comprehensive smart ecosystem that includes smart mobility, personal care, and cleaning solutions [31][33]. - The introduction of the Nebula Next 01 Concept car is a pivotal step in this strategy, expanding the company's ecosystem from home products to mobile solutions, thereby creating a complete "people-car-home" loop [12][31]. - The company has established a robust retail network with over 6,500 physical stores globally, which supports its brand experience and local operations, facilitating the rollout of new products [13][34]. Group 3 - The company has made significant investments in research and development, with over 70% of its workforce dedicated to R&D, resulting in a substantial number of patents filed and granted [16][37]. - The technical foundation for the company's ambitions includes advanced technologies such as high-speed digital motors and intelligent algorithms, which are applicable across various product categories [20][41]. - The company has assembled a skilled team for its automotive venture, combining expertise from traditional automotive manufacturing with its own innovative talent from the smart hardware sector [42].

新浪科技讯 2月9日下午消息，美国时间2月8日晚，第60届美国职业橄榄球大联盟"超级碗"正式拉开帷 幕。在全美直播的间隙，一家中国科技公司——追觅科技以其品牌概念大片，将其扫地机器人、洗地机 及备受关注的"星空计划"车，推向了美国主流消费视野的中心。 今年以来，追觅频繁亮相大型活动——1月初，在国际消费电子展（CES）上系统性展示全系产品矩 阵；2月初，在美式橄榄球领域最高级别的赛事期间投放广告。 业内分析指出，追觅的全球化之路，已从早期的产品输出转向生态输出、价值输出，为其在国际高端市 场的竞争奠定了基础。 为什么要豪掷北美"冠军之夜"广告？ "超级碗"作为一年一度的美式橄榄球领域最高级别的赛事，是全美国收视率最高的体育事件之一。据历 年数据显示，超级碗广告平均触及超过1亿观众，其中包含大量中高收入家庭。 "广告的核心目的不是即时投资回报率，而是品牌定位"，业内观察人士分析道，"追觅的广告没有展示 任何折扣代码或促销信息，它只是在讲一个关于未来互联智能生活的故事，不仅仅是寻求短期销售增 长。" 追觅以30S的短片，呈现了机器人技术路径下扫地机、割草机器人、汽车等成熟产品的演变，并亮相了 智能出行、智能厨电、 ...

这一品牌攻势，根植于追觅科技深厚的全球化市场根基。自2017年成立之初，追觅科技便定位全球 高端市场，优先切入美国、新加坡、韩国、德国、法国等发达国家。目前，追觅科技已进入全球超120 个国家和地区，全球实体门店数量超6500家，服务超4200万家庭。2025年，追觅科技海外营收占比近 80%，北美市场全品类营收同比激增189%，洗地机品类增速高达235%，扫地机营收增长150%。同时， 近年来追觅科技陆续在硅谷、洛杉矶开设品牌体验店，成为少数在欧美市场拥有品牌溢价的高端智能生 态品牌。 截至2025年，追觅扫地机器人在全球30个国家市场占有率第一，在波兰、德国、瑞典等11个国家市 占率超过40%；洗地机产品在全球近20个国家市场占有率第一，在部分国家市占率超过60%。 全美一年一度的体育文化盛事"超级碗"近日来袭，追觅科技投入千万美金，登陆赛事独家转播平台 NBC的黄金广告位，向观众展示了涵盖智能出行、智能厨电、智能个护、智能大家电、智能清洁等全 场景智能生态。在超级碗赛事期间，追觅"星空计划"旗舰概念车展示了其在底盘、电池、AI交互、智能 座舱等核心领域的突破性进展。 ...

追觅科技全球化业务的飞速发展，得益于其构建的五大核心能力：一是核心技术的持续创新，逐步形成 技术复利效应；二是通过深度用户洞察，保持正向研发能力；三是基于自建工厂、三方合作等方式，打 造世界级供应链；四是打通线上线下渠道，建立全球销售网络；五是具备品牌塑造的能力。这五大能力 相互协同，构成了追觅在全球市场取得领先地位、并实现"遥遥领先"的核心竞争力与制胜关键。 美国时间2月8日，在全球最具影响力的体育娱乐盛事——美国职业橄榄球大联盟（NFL）"超级碗"比赛 期间，追觅科技登陆赛事独家转播平台NBC的黄金广告位，30秒千万美元，向全美亿万观众展示了中 国高端智能科技品牌的实力与形象，成为中国首个霸屏全美的硬科技品牌，震撼全球。 在30秒短片里，追觅科技系统呈现了智能出行、智能厨电、智能个护、智能大家电、智能清洁等全场景 智能生态。其中，追觅"星空计划"旗舰概念车完成了其在国际顶级舞台上的重要展示，以硬核科技实力 刷屏全美，充分展现了追觅深耕全球化布局、链接全球高端市场的品牌战略与决心。 作为全球高端智能生态品牌，追觅科技在"超级碗"赛事期间重磅登陆全美，既是全球化战略布局的关键 一步，也充分展现出品牌全力拓宽美 ...