智能数字化业务(数字化生产车间解决方案

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长荣股份:通过数字化转型和线上渠道优化 显著提升客户触达效率
Quan Jing Wang· 2025-09-11 14:44
Core Insights - The core viewpoint of the news is that Changrong Co., Ltd. has significantly enhanced its operational efficiency and market competitiveness through digital transformation and online channel optimization in the first half of 2025, leading to substantial revenue growth in its smart digital business segment [1][2]. Group 1: Financial Performance - In the first half of 2025, Changrong Co., Ltd.'s smart digital business segment achieved sales revenue of 63.91 million yuan, representing a year-on-year growth of 49.77% [1]. - The company reported a strong order backlog, with a noticeable increase compared to the same period last year, laying a solid foundation for achieving annual performance targets [2]. Group 2: Digital Transformation and Customer Engagement - The company implemented multiple smart factory projects, utilizing digital platforms and intelligent management systems to enhance information flow across production, management, and sales, thereby improving operational efficiency and customer response times [2]. - By leveraging digital tools and platforms, the company strengthened online interaction and communication with customers, enhancing brand awareness and customer engagement through online events and digital content [2]. - The company’s online customer service platform offers 24-hour support, improving customer satisfaction and loyalty [2]. Group 3: Market Expansion - The overseas business revenue reached 247 million yuan, with continuous order growth in Southeast Asia and Eastern Europe, steady sales progress in the Middle East and Africa, and new orders secured in the South Asian market [2]. - Participation in online exhibitions and industry forums, such as CHINAPRINT 2025 and the 2025 WEPACK World Packaging Industry Expo, helped expand customer reach and enhance brand influence [2].