Core Viewpoint - The piano industry is experiencing a downturn, leading to a decline in the performance of Hailun Piano, which is currently planning a change in control [1][2]. Company Overview - Hailun Piano is primarily engaged in the research, manufacturing, sales, and service of piano products, as well as cultural industries such as art education [2]. - The company was founded in 2003 by Chen Hailun, who aimed to establish a Chinese piano brand on the world stage [2]. Shareholding Structure - The actual controllers of Hailun Piano, Chen Hailun, Jin Haifen, and Chen Chaofeng, hold a combined 44.6% of the company's shares [4][5]. - As of July 18, the company's market value is 2.602 billion yuan, with the Chen family’s shareholding valued at 1.16 billion yuan [6]. Financial Performance - Hailun Piano has reported consecutive losses for two years, with net profits of -78.85 million yuan in 2023 and -97.92 million yuan in 2024 [1][8]. - Revenue has declined from 379 million yuan in 2022 to 159 million yuan in 2024, representing a decrease of 46.47% [8]. - The gross profit margin has also decreased significantly, from 25.82% in 2022 to 13.08% in 2024 [9]. Market Challenges - The piano market is affected by increased international competition and domestic educational policy changes, which have impacted consumer demand [7]. - Hailun Piano's sales volume dropped to 10,367 units in 2024, a decline of 49.75% year-on-year [8]. Strategic Actions - In April 2025, Hailun Piano sold part of its land and associated assets for 33.89 million yuan to improve cash flow and optimize resource allocation [10].