Summary of Changbai Mountain Company Conference Call Industry Overview - The conference call focuses on the tourism industry, specifically the performance and strategies of Changbai Mountain Company in the context of its growth and development in the tourism sector. Key Financial Performance - For the first three quarters of 2025, Changbai Mountain reported revenue of 636 million yuan, a year-on-year increase of 6.99% [2][3] - Net profit for the same period was 149 million yuan, reflecting a growth of 1.05% year-on-year [2][3] - In Q3 2025, revenue reached 400 million yuan, up 17.78% year-on-year, with net profit increasing by 19.43% to 151 million yuan [2][3] Growth in Specific Segments - The company's charter business in the smart travel segment saw a revenue increase of 22.23% and net profit growth of 37.36% in Q3 [2][5] - The "Leap Changbai Mountain" project by Yiyou Company achieved a revenue increase of 53.54% and a net profit increase of 47.59% [2][5] - The ice and snow tourism projects contributed approximately 28% to the overall revenue, with expectations to exceed 30% in the future [2][14] Visitor Trends and Seasonal Performance - The main scenic area received 3.0619 million visitors in the first three quarters, a 10.4% increase year-on-year [3] - The North Scenic Area saw a 2.91% increase in visitors, while the West and South Scenic Areas experienced growth of 36.46% and 68.09%, respectively [3] - The opening of the Shenbai High-Speed Railway significantly improved accessibility, leading to an average daily visitor count exceeding 10,000 during the National Day holiday [4][16][18] Development of Ice and Snow Tourism - Changbai Mountain is actively developing ice and snow tourism, introducing unique experiences such as snowmobiles and hosting national-level events [6][7] - The company has launched various winter projects, including "Snowman Matrix" and "Reindeer Games," to enhance visitor engagement [10][11] Marketing and IP Collaboration - The collaboration with the "Tomb Raider" IP has attracted significant visitor numbers, with over 130,000 visitors during the rice festival [14] - The company plans to deepen its IP collaborations to enhance visitor experiences and attract more tourists [14] Future Projects and Infrastructure Improvements - The company is developing the second phase of the hot spring project, which is expected to generate revenue comparable to another Crowne Plaza hotel [15] - Investments in transportation infrastructure, including the procurement of new vehicles worth approximately 30 million yuan, aim to enhance visitor capacity and service quality [15] Conclusion - Changbai Mountain Company is positioned for continued growth in the tourism sector, leveraging its unique natural resources, strategic partnerships, and infrastructure improvements to enhance visitor experiences and drive revenue growth. The focus on seasonal diversification and innovative tourism offerings is expected to yield positive results in the coming years.