Core Insights - Lijiang Sanyi International Airport achieved a historic milestone in July 2025, with a monthly passenger throughput exceeding 1 million for the first time, reaching 1.033 million passengers [1] - The airport's operational data showed significant growth, with a 13.1% year-on-year increase in passenger throughput and a 5.7% increase in flight operations [1] - The airport's marketing strategies and promotional activities have effectively stimulated market demand, contributing to the surge in passenger numbers [2] Group 1: Operational Performance - In July 2025, Lijiang Sanyi International Airport recorded 7,082 flights and a cargo throughput of 1,598.7 tons, reflecting a year-on-year increase of 4.1% [1] - The average daily operations included 228 flights and 33,000 passengers, with an impressive seat occupancy rate of 88%, up by 4.7 percentage points year-on-year [1] - The airport set new daily records for flight operations and passenger throughput on multiple occasions in July, with the highest daily passenger count reaching 36,000 on July 31 [1] Group 2: Marketing and Promotion Strategies - The airport implemented a series of marketing initiatives, including joint promotions and targeted marketing campaigns in key source cities such as Wuhan, Shenzhen, and Shanghai [2] - Collaborative efforts with airlines and travel platforms resulted in the launch of over 10 travel packages and promotional activities aimed at various customer segments, including seniors and families [2] - The airport expanded its operational capacity by increasing overnight aircraft to 16 and restoring flights to several key cities, enhancing connectivity and supporting the summer travel peak [2] Group 3: Service Quality and Customer Experience - Lijiang Airport focused on improving service quality, providing care services for special passengers, and organizing health check-ups for travelers [3] - The airport's initiatives included a special action plan aimed at enhancing operational efficiency and ensuring safety during the peak travel season [3] - The commitment to customer service is reflected in the various support measures implemented, including assistance with lost items and the organization of cultural events [3]