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菏泽|菏泽牡丹文创“出圈”绽放别样精彩
Da Zhong Ri Bao· 2025-04-02 01:04
Core Insights - The article highlights the flourishing cultural and creative industry centered around the peony in Heze, with a focus on traditional crafts such as Gongbi painting and egg carving, which have gained significant recognition and economic value [1][3]. Group 1: Gongbi Peony Painting - The Gongbi peony painting industry in Jiyu has reached an annual comprehensive output value of 4.5 billion yuan, with a national market share of 80% for hand-painted works [3]. - The upcoming 2025 Heze Peony Festival will implement a "1+4+N" model, including a forum on the development of the Gongbi peony painting industry, showcasing innovative activities and awards [2][3]. - The unique artistic style of Jiyu Gongbi peony paintings has been recognized internationally, with works collected by organizations such as the United Nations [2][3]. Group 2: Caozhou Egg Carving - Caozhou egg carving is a traditional folk art that involves intricate designs on eggshells, utilizing various carving techniques to create detailed artworks [4]. - The integration of 3D modeling technology into traditional egg carving has allowed for the development of peony-themed cultural products, expanding market reach to Japan, South Korea, and Southeast Asia [4]. - The egg carving industry has become a cultural symbol for Heze, with products like the "ever-blooming flower" gaining popularity as souvenirs among foreign visitors [4]. Group 3: Economic and Cultural Impact - The Heze city has leveraged its peony resources to develop a diverse range of cultural products, including peony paper-cutting, porcelain, silk, and traditional clothing, contributing to the city's economic growth [4]. - The cultural and creative industry surrounding the peony has transformed from a cultural advantage to an industrial advantage, promoting high-quality economic and social development in Heze [4].