（原标题：巨野工笔牡丹画，乡村文化新名片|乡村新图景） 张良小的时候，父亲曾指着书画院里的白杨树林告诉他，等他长大了，就把这些树砍了卖钱送他上学。 张良的父母是山东菏泽巨野县里较早一批从事工笔画行业的农民，2000年，他们以家庭作坊的形式，招 收第一批学员免费教授工笔画，吸收了一批因没有就业机会而闲赋在家的农民、留守妇女、残疾人等。 为了让学员们有统一的绘画环境，2003年，在巨野县党委和政府的支持下，张良的母亲徐凤秋在巨野县 董官屯镇创办了鲁西书画院，盖了三排平房，为有需要的学员免费提供住宿。在培训学员之余，徐凤秋 夫妇通过承接工笔画订单养家糊口。 徐凤秋向经济观察报回忆，鲁西书画院成立初期曾陷入渠道开拓的困境：彼时交通与信息闭塞，她和丈 夫背着画包、凭着地图册，挨家挨户走访画廊、跑遍各类展会；直到 2008 年，他们接到北京一家大酒 店的订单——定制500幅四尺对开工笔画，这让书画院得以起死回生。 巨野县是中国文联命名的"中国农民绘画之乡"，也是中国工笔画学会命名的"中国工笔画之乡"。巨野县 政府曾发文称，巨野工笔牡丹画作品远销美国、法国、新加坡等40个国家和地区，占全国工笔牡丹画市 场份额的80%。而鲁 ...

Core Insights - The Shandong provincial government is committed to promoting high-quality development in the cultural and tourism sectors, aiming to enhance public service quality and stimulate consumption through initiatives like the "Shandong Travel 1 Project" [1] Group 1: Tourism Growth and Economic Impact - Heze, known as the "City of Peonies," is positioned as a cultural hub and has seen a significant increase in tourism, with 9.92 million visitors during the 2025 International Peony Festival, a 14.8% increase year-on-year, generating tourism revenue of 6.07 billion yuan, up 13.6% [3] - The city has gained recognition as a popular tourist destination, ranking second among the top ten flower-viewing cities in China last year and fourth in the fastest-growing niche cities according to a recent report [3] Group 2: Innovative Initiatives and Consumer Engagement - The Heze Cultural and Tourism Bureau has focused on enhancing both supply and demand by integrating cultural tourism with various industries, creating new consumption scenarios and experiences [5] - The Peony Festival has been innovatively organized to improve facilities and services, resulting in a 34.3% increase in visitors to seven peony viewing sites during the festival period [5] Group 3: Strategic Development Goals - Heze aims to become a core area for global peony cultural tourism and a demonstration zone for the integration of cultural and tourism industries in Shandong, while also enhancing its role as a key node in the Yellow River cultural tourism belt [7] - The city is working to release tourism consumption potential through resource integration and cross-industry collaboration, fostering a positive cycle that benefits the government, enterprises, and the public [7]

Core Insights - The event "Empowering E-commerce, Linking Rural Areas" held in Heze highlights the robust growth of rural e-commerce as a key driver for local economic transformation and upgrading [2][5] - Heze has positioned rural e-commerce as a critical variable to amplify agricultural advantages, with significant achievements in network retail enterprises and online sales [2][3] Group 1: E-commerce Development - Heze has cultivated 13,000 rural e-commerce enterprises and over 130,000 stores, leading the province in the number of Taobao villages and towns for six consecutive years [2] - In the first half of the year, the rural online retail sales in Heze reached 9.75 billion yuan, growing by 11.3%, which in turn boosted the total retail sales of consumer goods by 7.6%, ranking first in the province [2] Group 2: Industry Growth and Innovation - The county of Cao has emerged as the second-largest e-commerce village cluster in China, following Yiwu in Zhejiang, with 13 e-commerce industrial parks established across the city [3] - The introduction of the "Haier·Kaos" intelligent manufacturing flexible clothing production line in Cao County represents a significant innovation, enabling a production capacity of 5,000 garments per day with a digitalized process [3] Group 3: Brand and Market Expansion - Public brands like "Cao Xian You Pin" and "Dan Yang Qian Qiu" have become new identifiers for Heze's rural economy, contributing to the income growth of nearly 600,000 residents [4] - The largest village-level e-commerce public service center in Shandong has been established in Sunzhuang Village, with expectations to generate an additional 200 million yuan in online retail sales and create over 2,000 jobs [4] Group 4: International Trade and Opportunities - The integration of cross-border e-commerce with industrial belts has led to nearly 500 companies joining Alibaba's international platform, with over 100 entering Temu and Shein [4] - Heze has established the first customs supervision site in a non-port city, facilitating the export of local specialties like peonies and Hanfu garments to international markets [4]

Core Insights - The development of the Gongbi Peony Painting industry in Juye County is a significant cultural and economic initiative that empowers local women and promotes rural revitalization [1][2][3] Group 1: Industry Development - Juye County has established a complete farmer painting industry chain, including one county-level training base, eight professional towns, and 50 professional villages, training over 3,000 professional painters annually [2] - The Gongbi Peony Painting industry has expanded its value chain from artwork to cultural and creative product development, creating a new path for rural revitalization [2] Group 2: Cultural Heritage and Training - Gongbi Peony Painting is recognized as a fifth batch of intangible cultural heritage in Shandong Province, showcasing the luxurious beauty of peonies through traditional techniques and modern craftsmanship [1] - The "Accompanying Flowers Bloom" public training brand has conducted over 1,000 training sessions, resulting in more than 10,000 professional female painters [1] Group 3: Market Expansion and Recognition - A new calligraphy and painting trading market covering over 20,000 square meters has been established, making Juye County the largest trading hub for Gongbi Peony Paintings in China [2] - Juye Gongbi Peony Painting has been invited to participate in major exhibitions, enhancing its domestic and international influence [2][3]

Core Insights - The article highlights the flourishing cultural and creative industry centered around the peony in Heze, with a focus on traditional crafts such as Gongbi painting and egg carving, which have gained significant recognition and economic value [1][3]. Group 1: Gongbi Peony Painting - The Gongbi peony painting industry in Jiyu has reached an annual comprehensive output value of 4.5 billion yuan, with a national market share of 80% for hand-painted works [3]. - The upcoming 2025 Heze Peony Festival will implement a "1+4+N" model, including a forum on the development of the Gongbi peony painting industry, showcasing innovative activities and awards [2][3]. - The unique artistic style of Jiyu Gongbi peony paintings has been recognized internationally, with works collected by organizations such as the United Nations [2][3]. Group 2: Caozhou Egg Carving - Caozhou egg carving is a traditional folk art that involves intricate designs on eggshells, utilizing various carving techniques to create detailed artworks [4]. - The integration of 3D modeling technology into traditional egg carving has allowed for the development of peony-themed cultural products, expanding market reach to Japan, South Korea, and Southeast Asia [4]. - The egg carving industry has become a cultural symbol for Heze, with products like the "ever-blooming flower" gaining popularity as souvenirs among foreign visitors [4]. Group 3: Economic and Cultural Impact - The Heze city has leveraged its peony resources to develop a diverse range of cultural products, including peony paper-cutting, porcelain, silk, and traditional clothing, contributing to the city's economic growth [4]. - The cultural and creative industry surrounding the peony has transformed from a cultural advantage to an industrial advantage, promoting high-quality economic and social development in Heze [4].