牡丹传情汉服溢彩，"双IP"联动搭建文明对话桥梁 菏泽文化出海持续扩容"国际朋友圈" 岁末的吉隆坡，文化潮涌。 12月9日，两场承载中华风韵的文化盛典在马来西亚首都精彩上演——"牡丹传情 汉服溢彩 共筑中 马文化桥梁"主题推介活动在拉曼大学孔子学院温情启幕，"花开丝路·共绘繁荣"菏泽巨野工笔牡丹画全 球巡展在肯恩艺术馆精彩亮相。 菏泽以牡丹、汉服"一体双翼"的文化矩阵，跨越山海搭建文明对话桥梁，为中马人文交流注入新活 力，持续扩容菏泽文化"国际朋友圈"。 过去，文化出海常常依赖于文物巡展、艺术表演等单向输出。而此次菏泽在马来西亚的系列活动， 呈现出一种更为立体和深入的传播模式。在拉曼大学孔子学院，曹县汉服的展示超越了单纯的服装秀。 学生们试穿、体验的是来自"中国原创汉服主产地"的成熟产品。曹县拥有汉服企业超2700家、近10万从 业人员，形成了半径5公里内即可完成设计到成衣的完整产业集群。曹县汉服协会会长胡春青强调，他 们带来的是"一套从产业实践中生长出来的、可体验的文化推广方案"。 拉曼大学副校长倪慕敏坦言，选择与菏泽合作，正是看中了其将传统文化进行现代化、产业化转化 的"扎实能力"。在这里，汉服从网络图片 ...

岁末的吉隆坡，文化潮涌。 12月9日，两场承载中华风韵的文化盛典在马来西亚首都精彩上演——"牡丹传情 汉服溢彩 共筑中 马文化桥梁"主题推介活动在拉曼大学孔子学院温情启幕，"花开丝路·共绘繁荣"菏泽巨野工笔牡丹画全 球巡展在肯恩艺术馆精彩亮相。 菏泽以牡丹、汉服"一体双翼"的文化矩阵，跨越山海搭建文明对话桥梁，为中马人文交流注入新活 力，持续扩容菏泽文化"国际朋友圈"。 牡丹传情汉服溢彩，"双IP"联动搭建文明对话桥梁 菏泽文化出海持续扩容"国际朋友圈" "从画中的牡丹到身上的汉服，文化已不再是静默的展品，而是融入时代、服务美好生活的活跃力 量。"马来西亚雪兰莪州州议员梁德志高度赞赏菏泽将文化资源转化为可感、可触、可流传的产业与品 牌，为讲述中国故事提供了鲜活案例，也为马来西亚青年感知中华文化的深厚魅力打开了一扇窗口。这 不仅是艺术的展示，更是"文化赋能生活、创造价值的生动实践"。 "以牡丹为信使，传递的不只是东方美学，更是中华优秀传统文化的时代生机。"菏泽市委常委、宣 传部部长曹临的比喻恰如其分。活动现场，曹临与梁德志共同为"巨野工笔牡丹画马来西亚推广中心"揭 牌，为这朵"产业之花"在海外持续绽放搭建平台， ...

据巨野县书画院院长程军伟介绍，当地已形成规模庞大的书画产业集群和较为完整的人才培养体 系。"我们来到马来西亚，不仅带来精美画作，更带来一套可复制、可共享的文化产业方案。"他说，相 关合作未来将从产业共融、创意共创、人才共育等方面推进，为中马文化交流和青年培养提供更宽广的 平台。 当天活动现场还同步展示以牡丹为主题的糕点、瓷盘、团扇等文创产品，使传统艺术进一步延伸至 日常生活场景，展现中华美学的生活化魅力。 走进展厅，白色为主调的布展陈设映入眼帘，白墙、白光与白色宣纸让观众更加聚焦画作。展板上 形态各异、颜色浓淡不一的牡丹花朵富丽端庄，焕发着勃勃生机。花瓣层层铺色、叶脉晕彩细腻，尽显 传统工笔画技法的细致与精妙，引得现场嘉宾纷纷赞叹。 "每一幅画都是层层铺色、深浅变化，视觉效果非常震撼。"马来西亚青年艺术家、巴生墨典文化中 心主任郑英杰说。 展览开幕式上，马来西亚雪兰莪州州议员梁德志代表马来西亚通讯部副部长张念群发表致辞说，文 化是跨越山河、无需翻译的共同语言。通过展览，能够真切感受到艺术所传递的一个民族对自然之美的 理解与向往。 新华网吉隆坡12月11日电（记者王嘉伟 程一恒）为期两天的"花开丝路 共绘繁荣" ...

Core Insights - The article highlights the development of the Juyi County's Gongbi Peony Painting as a new cultural brand for rural revitalization, showcasing the efforts of local artists and the establishment of the Lushi Painting Academy [1][2][10] Group 1: Development of the Lushi Painting Academy - The Lushi Painting Academy was founded in 2003 to provide free training to local farmers, women, and disabled individuals, helping them gain employment in the Gongbi painting industry [1][2] - The academy has trained over 6,000 painting talents and created more than 7,000 job opportunities, significantly contributing to local employment [2][10] - In 2023, the academy's founder, Xu Fengqiu, was recognized as a representative inheritor of the provincial intangible cultural heritage project for Gongbi Peony Painting [2] Group 2: Market Expansion and Sales Channels - Juyi County's Gongbi Peony paintings account for 80% of the national market share, with products exported to over 40 countries, including the USA and France [2][4] - The establishment of the Juyi Painting Trading Market in September 2023 aims to integrate the entire Gongbi painting industry chain, including framing, sales, and exhibitions, and has become the first large-scale professional market focused on Gongbi Peony Painting [4][11] - The academy has adapted to market demands by expanding its product offerings beyond traditional peony themes to include innovative designs that cater to various customer needs [5][6] Group 3: Training and Talent Development - The training process for Gongbi painting is intricate, requiring multiple steps and significant time investment, with even experienced artists taking one to two days to complete a small piece [7][8] - The academy aims to cultivate not just hobbyists but also skilled artisans capable of creating original works, bridging the gap between imitation and innovation [8][9] - The local government supports the development of a farmer painting talent system, enhancing the cultural and economic landscape of the region [10][11] Group 4: Economic Impact and Future Prospects - The average monthly income for farmer painters ranges from 3,000 to 5,000 yuan, with exceptional artists earning over 10,000 yuan, significantly higher than local agricultural wages [11] - The integration of painting with tourism and educational projects is being explored to further enhance revenue streams and promote cultural heritage [10]

Core Insights - The Shandong provincial government is committed to promoting high-quality development in the cultural and tourism sectors, aiming to enhance public service quality and stimulate consumption through initiatives like the "Shandong Travel 1 Project" [1] Group 1: Tourism Growth and Economic Impact - Heze, known as the "City of Peonies," is positioned as a cultural hub and has seen a significant increase in tourism, with 9.92 million visitors during the 2025 International Peony Festival, a 14.8% increase year-on-year, generating tourism revenue of 6.07 billion yuan, up 13.6% [3] - The city has gained recognition as a popular tourist destination, ranking second among the top ten flower-viewing cities in China last year and fourth in the fastest-growing niche cities according to a recent report [3] Group 2: Innovative Initiatives and Consumer Engagement - The Heze Cultural and Tourism Bureau has focused on enhancing both supply and demand by integrating cultural tourism with various industries, creating new consumption scenarios and experiences [5] - The Peony Festival has been innovatively organized to improve facilities and services, resulting in a 34.3% increase in visitors to seven peony viewing sites during the festival period [5] Group 3: Strategic Development Goals - Heze aims to become a core area for global peony cultural tourism and a demonstration zone for the integration of cultural and tourism industries in Shandong, while also enhancing its role as a key node in the Yellow River cultural tourism belt [7] - The city is working to release tourism consumption potential through resource integration and cross-industry collaboration, fostering a positive cycle that benefits the government, enterprises, and the public [7]

Core Insights - The event "Empowering E-commerce, Linking Rural Areas" held in Heze highlights the robust growth of rural e-commerce as a key driver for local economic transformation and upgrading [2][5] - Heze has positioned rural e-commerce as a critical variable to amplify agricultural advantages, with significant achievements in network retail enterprises and online sales [2][3] Group 1: E-commerce Development - Heze has cultivated 13,000 rural e-commerce enterprises and over 130,000 stores, leading the province in the number of Taobao villages and towns for six consecutive years [2] - In the first half of the year, the rural online retail sales in Heze reached 9.75 billion yuan, growing by 11.3%, which in turn boosted the total retail sales of consumer goods by 7.6%, ranking first in the province [2] Group 2: Industry Growth and Innovation - The county of Cao has emerged as the second-largest e-commerce village cluster in China, following Yiwu in Zhejiang, with 13 e-commerce industrial parks established across the city [3] - The introduction of the "Haier·Kaos" intelligent manufacturing flexible clothing production line in Cao County represents a significant innovation, enabling a production capacity of 5,000 garments per day with a digitalized process [3] Group 3: Brand and Market Expansion - Public brands like "Cao Xian You Pin" and "Dan Yang Qian Qiu" have become new identifiers for Heze's rural economy, contributing to the income growth of nearly 600,000 residents [4] - The largest village-level e-commerce public service center in Shandong has been established in Sunzhuang Village, with expectations to generate an additional 200 million yuan in online retail sales and create over 2,000 jobs [4] Group 4: International Trade and Opportunities - The integration of cross-border e-commerce with industrial belts has led to nearly 500 companies joining Alibaba's international platform, with over 100 entering Temu and Shein [4] - Heze has established the first customs supervision site in a non-port city, facilitating the export of local specialties like peonies and Hanfu garments to international markets [4]

Core Insights - The development of the Gongbi Peony Painting industry in Juye County is a significant cultural and economic initiative that empowers local women and promotes rural revitalization [1][2][3] Group 1: Industry Development - Juye County has established a complete farmer painting industry chain, including one county-level training base, eight professional towns, and 50 professional villages, training over 3,000 professional painters annually [2] - The Gongbi Peony Painting industry has expanded its value chain from artwork to cultural and creative product development, creating a new path for rural revitalization [2] Group 2: Cultural Heritage and Training - Gongbi Peony Painting is recognized as a fifth batch of intangible cultural heritage in Shandong Province, showcasing the luxurious beauty of peonies through traditional techniques and modern craftsmanship [1] - The "Accompanying Flowers Bloom" public training brand has conducted over 1,000 training sessions, resulting in more than 10,000 professional female painters [1] Group 3: Market Expansion and Recognition - A new calligraphy and painting trading market covering over 20,000 square meters has been established, making Juye County the largest trading hub for Gongbi Peony Paintings in China [2] - Juye Gongbi Peony Painting has been invited to participate in major exhibitions, enhancing its domestic and international influence [2][3]

Core Insights - The article highlights the flourishing cultural and creative industry centered around the peony in Heze, with a focus on traditional crafts such as Gongbi painting and egg carving, which have gained significant recognition and economic value [1][3]. Group 1: Gongbi Peony Painting - The Gongbi peony painting industry in Jiyu has reached an annual comprehensive output value of 4.5 billion yuan, with a national market share of 80% for hand-painted works [3]. - The upcoming 2025 Heze Peony Festival will implement a "1+4+N" model, including a forum on the development of the Gongbi peony painting industry, showcasing innovative activities and awards [2][3]. - The unique artistic style of Jiyu Gongbi peony paintings has been recognized internationally, with works collected by organizations such as the United Nations [2][3]. Group 2: Caozhou Egg Carving - Caozhou egg carving is a traditional folk art that involves intricate designs on eggshells, utilizing various carving techniques to create detailed artworks [4]. - The integration of 3D modeling technology into traditional egg carving has allowed for the development of peony-themed cultural products, expanding market reach to Japan, South Korea, and Southeast Asia [4]. - The egg carving industry has become a cultural symbol for Heze, with products like the "ever-blooming flower" gaining popularity as souvenirs among foreign visitors [4]. Group 3: Economic and Cultural Impact - The Heze city has leveraged its peony resources to develop a diverse range of cultural products, including peony paper-cutting, porcelain, silk, and traditional clothing, contributing to the city's economic growth [4]. - The cultural and creative industry surrounding the peony has transformed from a cultural advantage to an industrial advantage, promoting high-quality economic and social development in Heze [4].