Core Insights - The article highlights the successful international expansion of Wanda Hotels and Resorts, showcasing its ability to adapt and localize its luxury hotel brand management in various global markets [1][3][5] Group 1: Global Expansion Strategy - Wanda Hotels and Resorts has accelerated its overseas expansion through a light-asset brand management model, establishing landmark hotel projects in diverse cultural settings [1][5] - The company has developed a unique survival strategy that balances localization and globalization, as defined by its president, Ning Qifeng, emphasizing the importance of "globalization rooted in local markets" [3][6] Group 2: Operational Excellence - The transition to a light-asset model began in 2017, integrating hotel design, construction, and management into a unified entity, which has optimized investment costs by 20% [5][6] - Wanda Hotels has established a core competitive advantage through a dual-engine approach of "owner thinking" and "professional management capabilities," leading to a strong brand premium and efficient operational management [5][6] Group 3: Localization and Market Adaptation - The company emphasizes the need for deep understanding and integration into local market ecosystems, rather than merely replicating domestic models [6][7] - A key aspect of localization is the development of adaptable brand standards that align with local conditions, requiring high levels of professional competence and cross-cultural communication [7][9] Group 4: Cultural Integration and Brand Value - Wanda Hotels leverages its Chinese brand identity to connect with local markets while providing tailored services for both local and international guests [9][11] - The company has implemented culturally relevant service details, such as offering Chinese-speaking staff and familiar food options, to enhance the guest experience for international travelers [9][11]