轻资产出海

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零跑汽车6月及上半年稳居新势力销冠
Cai Jing Wang· 2025-07-10 01:37
Core Insights - Leap Motor is becoming a preferred choice in the rational consumption era due to its precise positioning and exceptional price-performance ratio [1] Group 1: Sales Performance - In June 2023, Leap Motor delivered 48,006 vehicles, a year-on-year increase of over 138%, with cumulative deliveries exceeding 220,000 units in the first half of the year [1][5] - Leap Motor has maintained over 40,000 monthly deliveries for three consecutive months and has ranked first in the new force sales chart for four months [1][5] - As of June 18, 2023, Leap Motor's cumulative deliveries surpassed 800,000 units, positioning it to potentially become the second new force company to enter the "million club" [5] Group 2: Future Growth Potential - Northeast Securities reports that the upcoming B series models and next year's D and A series models will continuously drive Leap Motor's sales to new heights [4] - According to Credit Lyonnais, Leap Motor is expected to be a major contributor to market share growth in China by 2025, driven by new model launches and upgrades [4] Group 3: International Expansion - Leap Motor has established a global strategic partnership with Stellantis, with an investment of approximately €1.5 billion, marking a significant collaboration between a Chinese new force automaker and a multinational giant [6] - From January to May 2023, Leap Motor ranked first in cumulative export sales among Chinese new force brands, with over 17,200 units sold [6] Group 4: Product Strategy - The Leap Motor C16, a six-seat SUV priced between 150,000 and 200,000 yuan, has become a top choice in its segment, achieving a 70% market share in the under 200,000 yuan category [9][10] - The B10 model, targeting the 100,000 to 150,000 yuan segment, features advanced technology and competitive pricing, enhancing Leap Motor's appeal to a broader consumer base [10] Group 5: Competitive Advantage - Leap Motor's self-research and development capabilities account for over 65% of the vehicle's cost, with an 85% shared component rate within the same series, showcasing its strong cost control and profitability potential [10]
万达酒店及度假村宁奇峰:要做全球化而非只国际化的品牌
Cai Jing Wang· 2025-06-19 08:51
Core Insights - The article highlights the successful international expansion of Wanda Hotels and Resorts, showcasing its ability to adapt and localize its luxury hotel brand management in various global markets [1][3][5] Group 1: Global Expansion Strategy - Wanda Hotels and Resorts has accelerated its overseas expansion through a light-asset brand management model, establishing landmark hotel projects in diverse cultural settings [1][5] - The company has developed a unique survival strategy that balances localization and globalization, as defined by its president, Ning Qifeng, emphasizing the importance of "globalization rooted in local markets" [3][6] Group 2: Operational Excellence - The transition to a light-asset model began in 2017, integrating hotel design, construction, and management into a unified entity, which has optimized investment costs by 20% [5][6] - Wanda Hotels has established a core competitive advantage through a dual-engine approach of "owner thinking" and "professional management capabilities," leading to a strong brand premium and efficient operational management [5][6] Group 3: Localization and Market Adaptation - The company emphasizes the need for deep understanding and integration into local market ecosystems, rather than merely replicating domestic models [6][7] - A key aspect of localization is the development of adaptable brand standards that align with local conditions, requiring high levels of professional competence and cross-cultural communication [7][9] Group 4: Cultural Integration and Brand Value - Wanda Hotels leverages its Chinese brand identity to connect with local markets while providing tailored services for both local and international guests [9][11] - The company has implemented culturally relevant service details, such as offering Chinese-speaking staff and familiar food options, to enhance the guest experience for international travelers [9][11]
零跑汽车逻辑
数说新能源· 2025-06-19 02:35
零跑汽车:成本为王,确定性更高 零跑的商业模式核心是"极致的成本控制+全球化的B2B2C",它的目标是先成为一个能稳定赚钱的"超级代工 厂"和"技术供应商",再成就一个伟大的品牌。 "赚得更多"的逻辑: 看得见的利润(硬件利润): 零跑的"全域自研"从一开始就瞄准成本。通过自研自产核心零部件,它的毛利率 提升速度惊人。在2025年第一季度,其毛利率已达14.9%,甚至超过了以技术为傲的小鹏。这意味着零跑已经找 到了在残酷价格战中,通过卖车本身赚钱的有效路径。 可预期的规模效应: 极致的"品价比"(高配置低价格)让零跑在市场上大杀四方,其销量在2025年已连续数月 领跑新势力。巨大的销量可以直接摊薄研发和生产成本,进一步强化其成本优势,形成"销量增长 -> 成本下降 - > 价格更优 -> 销量再增长"的正向循环。 稳赚不赔的海外模式: 与Stellantis集团成立的"零跑国际"(Stellantis持股51%,零跑持股49%)是它模式的精 髓。零跑通过向合资公司出口整车或零部件获得确定的B2B收入,同时还能分享合资公司在全球市场销售利润的 49%。这是一种"轻资产"出海模式,利用Stellantis的现成渠 ...
零跑汽车香港开店 ,“轻资产”出海从欧洲扩张至亚太
Jing Ji Guan Cha Wang· 2025-06-13 15:05
6月11日,香港知名的大型商业体太古城中心里,又多了一家中国汽车品牌门店。来自中国内地的新造车企业零跑汽车,在这里开启了其在香港地区的第一 家体验中心门店。隔街相望的,是一家奥迪汽车门店,不远处则是另一家内地造车企业极氪汽车的门店。 据零跑汽车太古城店的工作人员介绍,在零跑汽车入驻之前,这里曾是一家保时捷的汽车门店。近两年由于中国品牌电动汽车日益受到市场欢迎,来自内地 的中国汽车品牌正以飞快的速度取代原有的传统汽车品牌,成为入驻香港各大商业中心的主力军。 "香港汽车市场并不大,每年就是四五万辆的销量,但它是品牌露出的窗口。香港是全世界最出名的城市之一,也是非常宜居和适合旅游的城市,对零跑来 说,是一个更好地展示品牌和产品的场所。"零跑汽车董事长、CEO朱江明在门店开业仪式上表示。 朱江明说,自零跑汽车成立以来,他只参加过三次品牌的线下门店开业,香港门店是第三次。这一次,他带领公司高管团队一起前来,是出于对香港市场的 高度重视。 据朱江明介绍,这取决于零跑国际和零跑国内团队的分工,包括香港在内的大中华区,是国内的营销团队负责,零跑国际主要负责大中华区以外的海外市 场。 "大家知道香港是右舵市场,跟内地的产品是不 ...
中国大股东反被踢出局,从倍耐力看中国企业出海的生存法则
Sou Hu Cai Jing· 2025-05-17 19:26
在15名董事会成员中,尽管董事长焦健等5名与中国中化相关的董事投出反对票,但决案以9人同意,1名弃权的票型通过,大股东失去了话语权。 01 前些天,麦肯锡发布了一个报告,在国际供应链重组和市场多元化的背景下,2025年全球并购市场将踏入上升轨道,并购交易有希望大幅提升,特别是中国 企业出海意愿强烈。 像我们单仁牛商很多学员也告诉我,2025年有出海的计划,跟海外企业合作,甚至是到海外合资建厂。 但有一件事也给我们想要通过出海,创造第二增长曲线的企业,敲响了警钟。 02 在2015年,中国化工集团宣布以71亿欧元的价格收购了全球知名轮胎品牌倍耐力37%的股份,成为倍耐力的大股东,这也是当时国企第五大海外并购案。 但在10年后的今天,倍耐力董事会投票决定剥夺大股东中化集团对公司的控制权。 倍耐力拿出了两条理由,一个是意大利政府通过的"黄金权利法案",防止外国投资者对关键技术和管理的控制,限制了中化访问敏感信息,特别是轮胎中嵌 入的传感器相关的数据不准对中化集团开放。 另一个就是美国宣布从2027年开始禁止中国控制的汽车供应商的产品服务,美国又是倍耐力轮胎领域的关键市场,倍耐力就通过国际财务报告准则第十条 (IFR ...
零跑 C10 欧洲开售,中国车企从引进来到走出去的加速转变
晚点LatePost· 2024-09-30 08:52
零跑轻资产出海首秀,一条反向合资的出海路径。 7 月底,200 多辆由零跑 SUV C10 和 A 级车 T03 组成的电动车队,在上海港排好队型,等着被装上一艘 名叫 Viking Queen 的滚装船,发往欧洲。为 9 月的新车上市做好准备。它们是零跑和欧洲汽车集团 Stellantis 成立的合资公司 —— 零跑国际 —— 首批从中国出口到欧洲的新车。 这是零跑与 Stellantis 合作的最新进展,后者拥有雪铁龙、标志、阿尔法·罗密欧等 14 个品牌。借助利 Stellantis 的分销渠道,今年底零跑将在欧洲有 200 个销售点位、到 2026 年会增加到 500 个。"零跑 C10 和 T03 车辆运往欧洲标志着 Stellantis 与零跑之间合作的一个里程碑时刻,"Stellantis 首席执行官卡洛斯· 塔瓦雷斯 7 月说道。 "中国是全球最大且竞争最激烈的电动车市场,我们的产品因获得本地客户的高度认可而证明了其价值。" 零跑汽车董事长朱江明说,"C10 和 T03 车型自一开始就为满足全球客户的高标准而设计,我们有信心, 零跑与 Stellantis 的合作将为双方公司带来显著的增长。" ...