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立足阜阳 辐射中原|炬森以旗舰战略赋能中部高端家居五金新格局
Sou Hu Wang· 2025-10-15 09:09
Core Insights - The opening of the Jusen Fuyang flagship store marks a significant milestone in the brand's national strategy, indicating a shift towards a deeper regional expansion [1][3][11] - Fuyang, as a key economic hub, presents substantial market potential for high-quality home hardware products, which Jusen aims to leverage through its new store [3][19] Group 1: Strategic Expansion - The flagship store is strategically located in a prime area of the Linyi Mall, covering 500 square meters, and serves as a critical point for Jusen's brand service network in Central China [3][5] - The store aims to transition from "point breakthroughs" to "regional resonance," enhancing Jusen's market presence in the central region [3][17] Group 2: Brand Experience and Innovation - The flagship store features a well-designed layout that enhances customer experience through interactive and immersive elements, showcasing Jusen's comprehensive capabilities in high-end home hardware [5][13] - New product launches, such as the Galaxy Mini Basket and Star Move 4.0 Smart Storage Cabin, highlight Jusen's commitment to innovation and functionality in the home hardware sector [13][19] Group 3: Market Dynamics and Partnerships - The opening of the flagship store injects new vitality into the local home industry and sets a benchmark for high-quality development in the hardware sector [7][15] - Jusen emphasizes a "co-creation and win-win" philosophy, viewing partners as core contributors to brand growth rather than mere channels [15][17] Group 4: Future Outlook - Jusen plans to use the flagship store as a base to further penetrate key regions such as Anhui, Henan, and Hubei, aiming to create a synergistic market effect [17][19] - The company is committed to enhancing its service efficiency and dealer support systems through digital management and intelligent operation platforms [17][19]