伐谋-中小盘周报 2025 年 08 月 24 日 看好中高端家居五金 中小盘研究团队 ——中小盘周报 | 周佳（分析师） | 张越（分析师） | 赵晨旭（联系人） | | --- | --- | --- | | zhoujia@kysec.cn | zhangyue1@kysec.cn | zhaochenxu@kysec.cn | | 证书编号：S0790523070004 | 证书编号：S0790524090003 | 证书编号：S0790124120019 | 本周观点：消费和技术升级驱动家居五金和户外家具行业向中高端转型 消费升级和家居智能化共同托举，中高端家居五金市场发展正盛。首先，设计 精美、品质优良的五金产品将极大的提升家居产品的质量与档次，居民消费升级 以及对精致生活的追求助力中高端家居五金行业发展；第二，在家居智能化升级 背景下，智能化的家居五金是打造智能家居生态的重要一环，人性化以及互联互 通的家居五金产品正不断的发展；第三，整装大家居模式因更加省时高效更受年 轻人青睐，未来系统化家居五金解决方案需求有望提升，可提供全屋五金解决方 案厂商有望受益；在上述因素驱动下，中国五金制品协会预计 ...

资料显示，悍高集团股份有限公司位于佛山市顺德区杏坛镇顺业东路36号之一，公司专注于家居五金领 域，涵盖功能五金、厨卫五金、户外家具等多元化产品，为全球用户提供高端全屋五金解决方案。公司 在家居五金行业中处于领先地位，拥有1100余项专利，产品畅销全球100多个国家，并多次获得国际设 计大奖。 8月21日，悍高集团盘中9.99%涨停，截至14:23，报54.6元/股，成交5.33亿元，换手率29.61%，总市值 218.41亿元。 截至7月30日，悍高集团股东户数5.6万，人均流通股623股。 2025年1月-3月，悍高集团实现营业收入6.26亿元，同比增长26.75%；归属净利润1.16亿元，同比增长 40.31%。 ...

截至7月30日，悍高集团股东户数5.6万，人均流通股623股。 2025年1月-3月，悍高集团实现营业收入6.26亿元，同比增长26.75%；归属净利润1.16亿元，同比增长 40.31%。 8月21日，悍高集团盘中上涨6.77%，截至13:50，报53.0元/股，成交3.54亿元，换手率20.06%，总市值 212.01亿元。 资料显示，悍高集团股份有限公司位于佛山市顺德区杏坛镇顺业东路36号之一，公司专注于家居五金领 域，涵盖功能五金、厨卫五金、户外家具等多元化产品，为全球用户提供高端全屋五金解决方案。公司 在家居五金行业中处于领先地位，拥有1100余项专利，产品畅销全球100多个国家，并多次获得国际设 计大奖。 ...

Summary of Han Gao Group Conference Call Company Overview - Han Gao Group operates in the home hardware industry, focusing on three main categories: basic hardware, storage hardware, and kitchen & bathroom hardware [4][5]. Market Potential - The basic hardware market share is less than 5%, with a market potential of approximately 50-60 billion RMB. Revenue is expected to grow from 1.2 billion to 12 billion RMB [2][6]. - In the storage hardware sector, Han Gao's market share is close to 10%, with potential to increase to 20%, contributing an additional 2 billion RMB in revenue [2][6]. - The total transaction value of home building materials in China for 2023 is 120 billion RMB, with storage hardware expenditures around 8 billion RMB [2][7]. Competitive Landscape - Han Gao faces competition from numerous unlisted companies such as Baolong and Dongtai, particularly in the basic hardware sector [10]. - The company has established a strong competitive position in the storage hardware market, while its presence in the kitchen & bathroom hardware market remains limited [12]. Revenue Growth and Projections - Future revenue projections indicate that Han Gao could achieve a total revenue of 140 billion RMB from basic and storage hardware combined [6][24]. - The company has experienced a compound annual growth rate (CAGR) of 27% in revenue and 57% in profit over the past few years [15]. Production and Cost Efficiency - Han Gao plans to increase production capacity by 250,000 square meters, resulting in a total capacity increase of approximately 60%. This will lead to reduced manufacturing and transportation costs, enhancing operational efficiency [3][18]. - The company’s current OEM ratio is below 30%, and as revenue grows, this ratio is expected to decrease, improving gross margins [9]. Sales Channels - The sales distribution includes 66% from direct sales, 13% from e-commerce platforms, and 12% from cloud business models, with approximately 10% from large B2B clients [17]. Brand and Marketing Strategy - Significant investment in brand store development has positively influenced consumer purchasing behavior and contributed to revenue growth [11]. - Han Gao has built a comprehensive channel system that includes offline direct sales, e-commerce, and cloud business, creating a differentiated competitive advantage [16]. Industry Characteristics - Home building materials exhibit semi-customization features, leading to complex supply chain management and strong brand attributes. This complexity impacts competition significantly [8][9]. Future Outlook - The company is expected to reach a revenue target of 150 billion RMB, with net profit margins between 15% to 20%, potentially achieving a market valuation of 500 to 600 billion RMB [24].

Core Insights - HanGao Group is positioned as an industry benchmark, driving diversification and "smart manufacturing" transformation in China's hardware industry [1] - The company has established a solid market position through a nationwide distribution network and high brand recognition [1] - HanGao Group has evolved from a regional manufacturer to a leading enterprise in China's home hardware sector, earning multiple prestigious awards [1] Company Overview - Founded in 2004, HanGao Group specializes in the R&D, design, production, and sales of home hardware and outdoor furniture [1] - The company integrates diverse original designs with high-quality products, offering a range of home storage hardware, basic hardware, kitchen and bathroom hardware, and outdoor furniture [1] - HanGao Group has a production base covering nearly 400,000 square meters, with a rich array of production lines across various product categories [1] Market Presence - HanGao Group's products are sold in over 90 countries and regions, including the Netherlands, Canada, Germany, and Saudi Arabia, through various sales channels [2] - The company has successfully entered the supply chains of major home furnishing enterprises and established partnerships with well-known kitchen cabinet brands [2] - Recent supportive policies have encouraged the development of the home hardware industry, enhancing the market environment for smart home products [2] Industry Trends - The shift towards smart home hardware is becoming crucial in building smart home ecosystems, with production moving from labor-intensive to automated and information-driven processes [2] - Government initiatives promoting home renovations and smart home consumption are expected to boost the penetration of smart home hardware products [2] Future Plans - HanGao Group plans to increase investments in smart manufacturing, new product development, and channel construction [3] - The "HanGao Smart Home Hardware Automation Manufacturing Base Project" aims to enhance production capacity and efficiency through advanced equipment and information systems [3] - With the macroeconomic environment improving and disposable income rising, the demand for quality home living is expected to drive growth in the home hardware market [3]

Group 1: Company Overview - Hanhigh Group, a traditional manufacturing company based in Guangdong, specializes in the research, production, and sales of home hardware products, including cabinet hinges and outdoor furniture [1] - The company's initial public offering (IPO) price was 15.43 yuan, with a price-to-earnings (P/E) ratio of 11.86, indicating a relatively low valuation and suggesting limited profitability [1] Group 2: Market Performance - After its IPO, Hanhigh Group's stock price surged to a peak of 120 yuan within six days, representing a dramatic increase of 678%, before plummeting to 45 yuan, resulting in a market capitalization loss of over 60% [1][4] - The rapid price increase was not driven by ordinary retail investors but rather by orchestrated trading activities, indicating manipulation by capital players who aimed to profit from the volatility [4] Group 3: Market Dynamics - The current trend in new stock trading reflects a shift towards "quick in and out" strategies, with investors seeking immediate profits and exiting rapidly, as evidenced by Hanhigh Group's stock decline shortly after its peak [6] - The market environment has evolved, with investors becoming more rational and focusing on fundamental analysis rather than blindly following new stock trends, marking a departure from the previous "easy profit" mentality [7][8] Group 4: Investment Strategy - Investors are advised to avoid blindly chasing high-flying stocks and to pay close attention to the company's fundamentals, especially for traditional manufacturing firms like Hanhigh Group [9][11] - Long-term investors should remain cautious and wait for stock prices to stabilize at reasonable levels before making investment decisions, emphasizing the importance of a solid fundamental basis for any investment [11]

Group 1 - The core viewpoint of the article highlights the government's initiatives to promote urban renewal and stimulate domestic consumption, which are expected to benefit companies in the home improvement and hardware industry [1] - The State Council, National Development and Reform Commission (NDRC), and Ministry of Finance have issued multiple documents to support the "old for new" subsidy policy, particularly for home improvement products [1] - The NDRC and Ministry of Finance's notification on January 5, 2025, indicates that subsidies for "home decoration products" will continue, prioritizing durable consumer goods such as automobiles, home appliances, and home improvement materials [1] Group 2 - The policy aims to enhance subsidies for personal consumers involved in home renovations, kitchen and bathroom upgrades, and aging-friendly home modifications, which is expected to drive growth in the home hardware industry [1] - The government is actively promoting smart home consumption as part of its broader strategy to stimulate the market [1]

Core Viewpoint - The home hardware industry is transitioning towards customization and intelligence, with companies like Hanhigh Group emerging as key players by leveraging high-quality hardware components as a competitive advantage [2][3]. Industry Overview - The home hardware sector is experiencing a shift from "scale expansion" to "value reconstruction," leading to intensified competition and performance pressures across the industry [3]. - The rise of smart homes is creating new growth opportunities for the home hardware industry [4]. Company Performance - Hanhigh Group's revenue is projected to grow from 1.62 billion yuan to 2.86 billion yuan from 2022 to 2024, with a compound annual growth rate (CAGR) of 32.78% [3]. - The net profit attributable to shareholders is expected to increase from 206 million yuan to 531 million yuan during the same period, with a remarkable CAGR of 60.74% [3]. - For the first half of 2025, Hanhigh anticipates revenue between 1.39 billion yuan and 1.50 billion yuan, representing a year-on-year growth of 17.04% to 26.77% [3]. Market Position - Hanhigh Group ranks among the top five in the home hardware industry and has maintained the highest sales in the domestic market for storage hardware [4]. - The company has established a leading market share in various segments, including basic hardware and kitchen and bathroom hardware [4]. Innovation and Technology - Hanhigh Group has evolved from a hardware processing factory to an internationally recognized brand through design innovation and smart manufacturing [5][6]. - The company has developed several core technologies, including multi-track basket rotation technology and PVD nano-sealing technology, enhancing its product offerings [9]. Future Prospects - Hanhigh Group is set to enhance its production capabilities and R&D through funds raised from its upcoming IPO, focusing on smart home hardware automation and information technology projects [13][17]. - The company aims to expand its market presence in Southeast Asia, Western Europe, and North America, establishing a comprehensive sales network [16]. Conclusion - Hanhigh Group's ability to adapt and innovate positions it as a strong contender in the high-end home hardware market, with potential for significant growth and international brand recognition [19].

Core Viewpoint - Hanhigh Group successfully listed on the Shenzhen Stock Exchange, marking a significant addition of a high-growth and scarce asset in the A-share market, with a strong position in the domestic home hardware and outdoor furniture sectors [1] Company Performance - Hanhigh Group's revenue is projected to grow from 1.62 billion yuan in 2022 to 2.86 billion yuan in 2024, with a compound annual growth rate (CAGR) of 32.78%. The net profit attributable to the parent company is expected to rise from 199 million yuan to 520 million yuan during the same period, with a CAGR of 61.83% [1] - The company has established itself as a leading player in the home hardware industry, ranking among the top five according to the China Hardware Products Association [2] Product and Market Position - Hanhigh Group's product categories include storage hardware, basic hardware, kitchen and bathroom hardware, and outdoor furniture, with its kitchen pull-out basket products ranking first in sales on major e-commerce platforms for three consecutive years [2] - The company has a higher gross margin compared to its A-share peers, with gross margins of 31.89% in 2022 and 34.58% in 2023, compared to the industry average of 24.18% and 27.87% [3] Brand and Innovation - The brand's recognition is supported by its commitment to quality, with significant investments in research and development, resulting in 1,173 patents held by the company, surpassing industry averages [4] - Hanhigh Group has received multiple design awards, enhancing its brand image and market acceptance [4] Expansion and Future Plans - The company plans to utilize funds from its IPO to enhance its production capacity and establish a smart home hardware automation manufacturing base, which will improve its production efficiency and market competitiveness [7] - Hanhigh Group aims to expand its product line to include full-house hardware solutions and strengthen its presence in international markets, particularly in Southeast Asia, Western Europe, and North America [8] Market Trends - There is a clear trend of mid-to-high-end home hardware products replacing low-end alternatives in the domestic market, with the penetration rate of smart damping and electric lifting kitchen pull-out baskets reaching 21.4% in 2023, an increase of 13.8 percentage points since 2020 [9] - Hanhigh Group is well-positioned to benefit from this trend, potentially replacing foreign high-end brands in the long term [9]

Core Viewpoint - Han Gao Group officially listed on the Shenzhen Stock Exchange on July 30, 2023, marking it as the first main board listed company in Foshan this year, with a significant increase in market value on its debut [1][3]. Company Overview - Han Gao Group, founded in 2004 and headquartered in Shunde District, Foshan, specializes in the research, design, production, and sales of home hardware and outdoor furniture, with a strong focus on storage hardware [3][4]. - The company has achieved the highest domestic sales in the storage hardware sector in 2022, confirming its leading position in the industry [3]. IPO and Market Performance - The initial public offering (IPO) price was set at 15.43 yuan per share, with a total share capital of 400 million shares, of which 34.92 million shares were available for trading, accounting for 10% of the total [3][4]. - On the first trading day, the stock opened at 47.01 yuan, representing a 204.67% increase, and reached a peak of 110 yuan, marking a 612.9% rise before closing at 80 yuan, a 418.47% increase [3][4]. - As of July 31, 2023, the stock price settled at 60.19 yuan, reflecting a 24.76% decline, with a total market capitalization of 24.1 billion yuan [3]. Financial Performance - Han Gao Group's revenue for 2022, 2023, and 2024 is projected to be 1.62 billion yuan, 2.22 billion yuan, and 2.86 billion yuan, respectively, with corresponding net profits of 199 million yuan, 329 million yuan, and 520 million yuan [7]. - For the first half of 2025, the company anticipates revenue between 1.39 billion yuan and 1.50 billion yuan, indicating a year-on-year growth of 17.04% to 26.77% [7]. Ownership and Control - The actual controllers of Han Gao Group are siblings Ou Jinfeng and Ou Jinli, holding a combined 83.74% of the company's shares and 89.76% of the voting rights, ensuring absolute control [5]. - Following the IPO, their direct and indirect shareholding decreased to 81.79%, resulting in an estimated wealth increase of approximately 20 billion yuan on the listing day [5]. Industry Context - The overall performance of the home furnishing industry has been declining, with a reported 3.9% decrease in revenue for large-scale furniture enterprises in the first five months of 2023 [10]. - Despite the downturn in the industry, Han Gao Group's significant revenue growth raises questions about its sustainability and market positioning [10]. Employee Compensation - The salaries of the actual controllers, Ou Jinfeng and Ou Jinli, are projected to exceed 6 million yuan in 2024, with Ou Jinfeng's salary increasing by 112.3% to 4.08 million yuan [11]. - The average salary for all employees in 2024 is reported to be 126,700 yuan, which is higher than the average salaries in the local market [19].