Core Viewpoint - The company is focusing on long-term development and transformation from a traditional food manufacturer to a modern research, production, and sales platform, while addressing investor concerns about cash reserves and expansion plans [2] Group 1: Diversification and Investment Strategy - The company emphasizes internal investments and seeks quality targets for mergers and acquisitions that align with its core business needs to enhance competitiveness and risk resilience [2] - The goal is to transition from a "traditional food modern manufacturing enterprise" to a "traditional food modern research, production, and sales platform enterprise" [2] Group 2: Digital Transformation - The company has successfully implemented the SAP ERP management system in its airport subsidiary and is focusing on establishing an intelligent production data platform [3] - Key user training and data migration have been completed, with plans for refined monitoring and tracking of production plans in the second half of the year [3] Group 3: Sales Channel Development - Significant achievements in sales channel expansion include a 22% year-on-year revenue increase from e-commerce channels through live streaming and social media [4] - The company has opened five new direct sales stores in key locations and established a subsidiary in Hebei for market expansion [4] - An overseas division has been created to develop export business, with the sub-brand Wang Ji Mahua obtaining HALAL certification [4] Group 4: Marketing Strategies - The company is preparing for major marketing events such as the National Day and Mid-Autumn Festival, launching special products and promotional activities [5] - Brand promotion efforts are integrated with local tourism and consumer hotspots, utilizing both online and offline channels for marketing [5] Group 5: Product Innovation and Market Expansion - The company is committed to product innovation while addressing concerns about high sugar and oil content, focusing on integrating traditional techniques with new food elements [6] - Plans to expand the market through direct brand stores and a combination of e-commerce and distribution are in place, with significant growth in e-commerce business [6] - New mooncake products and gift boxes have been launched, receiving positive consumer feedback [6]