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山姆已下架200款独家爆款商品 60%进入其他超市 价格更降了10%
Sou Hu Cai Jing· 2025-07-19 00:07
Core Insights - Sam's Club has recently removed several exclusive products, replacing them with common items available in other supermarkets, which has sparked public attention and discussions online [1][2] - Over the past three years, Sam's Club has discontinued more than 200 exclusive products, leading to a decline in the sales proportion of its private label from 38% to below 30% [1][5] - Many of the discontinued products have been adopted by competitors, with over 900 similar or identical items available at JD's 1号会员店, often at prices 5%-10% lower than Sam's Club [2][7] Product Replacement and Market Response - Approximately 30% of the replacement products can be found at Hema, and more than half of the similar products have been introduced by JD's 1号会员店 [2][3] - The sales of previously popular items, such as the Sun Cake, have surged by 100% at JD's 1号会员店 following Sam's Club's removal of these products [2][3] Supply Chain Dynamics - The concept of "exclusive blockbuster" products is less unique than perceived, as many of the items sold at Sam's Club are also produced by the same manufacturers or use similar raw materials [5][7] - Platforms with strong supply chains can effectively capture the customer flow that Sam's Club has lost, as evidenced by the availability of similar products at competitive prices [7] Competitive Landscape - Despite the challenges, Sam's Club maintains a robust supply chain with global sourcing and strict quality control, keeping it as a leader in the retail industry [7] - Other retail channels, including established brands and new entrants like Ao Le Qi, are striving to create their own exclusive products, aiming to replicate Sam's success through a focus on quality and pricing [7] - The retail industry's competition is fundamentally about supply chain efficiency, with the lifecycle of exclusive products being significantly shortened in a transparent supply chain environment [7]