Core Viewpoint - Longrenju prioritizes quality over scale in the competitive restaurant industry, having opened only 12 direct-operated stores in 27 years since its establishment in 1998, while forming a strategic partnership with COFCO to enhance its quality standards [1][11]. Group 1: Quality Commitment - Longrenju's commitment to quality is evident in its selection of oil and fish, creating a "dual state-owned enterprise quality closed loop" [3]. - The choice of COFCO's non-GMO corn germ oil is based on its alignment with Longrenju's quality pursuit, utilizing 100% non-GMO corn and advanced physical pressing techniques to retain natural nutrients [4]. - Longrenju employs organic fish sourced from state-owned fisheries, ensuring traceability and freshness by processing the fish within 40 minutes of arrival in Beijing [6]. Group 2: Market Recognition - Longrenju's adherence to quality, despite higher costs, is reflected in its principle of "no price increase, no reduction in quantity, no decline in quality," which has garnered consumer trust [8]. - The brand has been recognized for its commitment to quality, having been featured on the "must-eat" list on Dazhong Dianping for eight consecutive years, indicating strong consumer loyalty [9]. Group 3: Development Philosophy - Longrenju's 27-year journey emphasizes "strict quality control and cautious expansion," with a focus on maintaining quality as the core of its brand identity [11].