Core Insights - The event held on November 8 aims to stimulate consumption vitality in Liaoning Province through the promotion of the "first launch economy" and to foster collaboration between returning Liaoning merchants and high-quality domestic and international resources [1] - The provincial government has introduced measures to support the establishment of first stores for well-known brands in Liaoning, offering significant policy incentives and rewards for hosting product launches and brand showcases [1] Group 1 - The "first launch economy" is recognized for its role in enhancing consumption, leading to the development of a conducive environment for this business model in Liaoning [1] - Liaoning Province plans to support the establishment of 103 new quality first stores by 2025, with a focus on beverage, baking, and sports apparel sectors, particularly in Shenyang's commercial areas [2] - Notable brands such as MAMMUT, Nike STYLE, and Anta have successfully opened their first stores in Liaoning, indicating strong consumer purchasing power and enthusiasm for new products [2] Group 2 - The provincial government encourages the establishment of new business formats, including technology, cultural creativity, and experiential retail, to enrich the local commercial ecosystem [2] - There is a call for local traditional brands and emerging companies to root themselves in Liaoning's culture and create nationally recognized brand benchmarks [2]