从行政区域看，西安的首店分布呈现出显著的"中心集聚、外围初兴"格局，中心城区凭借密集的消费人 群、成熟的商业载体与完善的配套，成为品牌落地的首选。雁塔区以138家首店，占西安市37%的绝对 优势领跑，曲江新区以62家首店位居第二，其独特的文旅融合属性为特色餐饮、文化体验类首店提供了 优质土壤。 从整体格局看，西安商业正从传统的单极模式向多极化、特色化方向演进。老城根的文化创意氛围、浐 灞的社区配套、高新区的商务消费需求……不同区域的商业项目正依托自身禀赋，以"首店"为触角，试 探并塑造着差异化的消费生态。 "未来，西安将充分发挥优势，着力撬动大宗消费、扩大服务消费、发展新型消费、融合文旅消费，大 力发展首发经济、夜间经济、节日经济等，全面激发消费新活力。"西安市商务局相关负责人表示。(记 者 肖倩) 2月24日，记者从西安市商务局获悉：2025年，西安市引入各类品牌首店376家，其中中国首店3家、区 域首店171家、省份首店13家。西安举办首发活动264场，含全国首发41场、区域首发60场、省份首发7 场。 从店铺类型来看，非标首店继续保持较高热度，各类创新门店呈现多元化发展态势。2025年，西安共引 进非标 ...

2月24日，记者从西安市商务局获悉：2025年，西安市引入各类品牌首店376家，其中中国首店3 家、区域首店171家、省份首店13家。西安举办首发活动264场，含全国首发41场、区域首发60场、省份 首发7场。 从店铺类型来看，非标首店继续保持较高热度，各类创新门店呈现多元化发展态势。2025年，西安 共引进非标首店72家，占全年首店总量的19%，反映出品牌在门店形态创新与场景差异化方面的持续探 索。 "未来，西安将充分发挥优势，着力撬动大宗消费、扩大服务消费、发展新型消费、融合文旅消 费，大力发展首发经济、夜间经济、节日经济等，全面激发消费新活力。"西安市商务局相关负责人表 示。（记者：肖倩） 从行政区域看，西安的首店分布呈现出显著的"中心集聚、外围初兴"格局，中心城区凭借密集的消 费人群、成熟的商业载体与完善的配套，成为品牌落地的首选。雁塔区以138家首店，占西安市37%的 绝对优势领跑，曲江新区以62家首店位居第二，其独特的文旅融合属性为特色餐饮、文化体验类首店提 供了优质土壤。 从整体格局看，西安商业正从传统的单极模式向多极化、特色化方向演进。老城根的文化创意氛 围、浐灞的社区配套、高新区的商务消费需 ...

●新增离境退税商店300家 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 2025年，四川加力扩围以旧换新，各类"焕新"商品申请量达1307万件，撬动消费1665.7亿元。 ●推出不少于1000家烟火特色小店和30个区域特色品牌 ●配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐 ●高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府首发新地标 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能 家居等本地优势产业，联动市州开展自主特色探索；开展第五届熊猫消费节等活动，打响"川字号 优品100"活动品牌等；配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐。 新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消 费试验区，探索建立天府新消费研究院。 场景载体创新发展行动方面，将高标准新打造40个场景、1 ...

转自：扬子晚报 这个马年新春，南京市玄武区以特色首发经济为核心，花式解锁新春新玩法，让传统年味有新、有潮、 有温度，承包你的新春所有惊喜。从M.A.C全球首家艺术旗舰店璀璨启幕，到Louis Vuitton全球首家独 立香水美妆精品店惊艳亮相；从《山海经》神兽的AR互动解锁趣味新春，到《金陵图》市井百态在街 巷中焕新呈现；从先锋潮流品牌的首店引领城市风尚，到南京本土农产品首登德基高端商超舞台……玄 武区以"人无我新、人有我精"的首发矩阵，打破传统年味边界，让这个马年春节，既有热闹烟火气，更 有深层文化味与潮流体验感。 首店聚能，解锁新春时尚新姿态 "逛首店、买新品"已成为玄武新春消费的新潮流。2025年，德基广场全年销售额达262.4亿元，蝉联全 国第一。这一成绩的背后，首发经济功不可没。 三只小山羊江苏首店堪称"人气担当"。这个深耕羊绒领域20年的中国高端品牌，落子德基广场，既是对 玄武消费能级的认可，也标志着本土精品向高阶市场的进阶。 "早就关注这个品牌，大年初一特意来逛，羊绒手感细腻又轻盈，送家人再合适不过。"正在挑选的市民 王女士笑着说道。对她而言，这不仅是一次购物，更是一份承载心意与品位的新春礼物。 ...

Core Viewpoint - The article highlights the transformation of Dongmen Pedestrian Street in Shenzhen, emphasizing its ability to adapt and rejuvenate while maintaining its traditional charm, particularly in the context of the upcoming Spring Festival [1][5]. Group 1: Transformation and Development - Dongmen Pedestrian Street has undergone significant renovations, including building upgrades, underground utility improvements, and the establishment of a smart business district, all aimed at revitalizing the area without major demolitions [1][5]. - The street has seen an increase in foot traffic, becoming a popular destination during the festive season, showcasing its successful transformation [1][5]. Group 2: New Commercial Concepts - New commercial spaces are being developed, such as the "New White Horse·Dimension 9," which focuses on a blend of anime, gaming, and virtual idols, catering to the interests of the younger generation [3][5]. - The introduction of the "谷子经济" (Guzi Economy), which targets the "二次元" (two-dimensional) demographic, is a strategic move to foster new consumption growth points in Shenzhen [5]. Group 3: Market Positioning and Strategy - The revitalization strategy of Dongmen emphasizes "micro-renovations" to preserve local culture while integrating modern technology and cultural elements, thus finding a new market position [5][6]. - Industry experts suggest that traditional commercial areas like Dongmen should leverage nostalgia and innovative planning to attract customers and differentiate themselves in a competitive market [5][6].

2月14日，首发春熙 AI黑科技新春派对活动在成都锦江区春熙路广场正式启动，持续至2月23日。本次 活动聚焦前沿科技体验与创客共创，是成都市锦江区深耕首发经济、推动科技与商圈融合、激活高质量 发展新动能的具体实践。 记者了解到，此类科技首发活动，不仅为国内外前沿科技成果提供了优质的首发展示平台和市场验证载 体，更成为成都市锦江区践行"首发春熙路+科创白鹭湾"双核联动模式的重要抓手，有效贯通了从实验 室到市场的科技成果转化链条。 据介绍，成都市锦江区以"首发春熙路"为消费极核，集聚商气、人气与消费活力，推动科技产品快速触 达市场；以"科创白鹭湾"为创新极核，布局发展六大未来产业，培育各类科创企业与创新成果。双核联 动、双向发力，实现了"首研—首发—首店—总部"的全链条协同，让科技创新成果在锦江区更快落地生 根、开花结果，为区域产业升级提供了有力支撑。 下一步，成都市锦江区将以此次活动为契机，持续深耕首发经济，深化"首发春熙路+科创白鹭湾"双核 联动，不断完善科技成果转化机制，优化营商环境，出台更多支持首发经济与科技创新融合发展的政策 举措，吸引更多前沿科技品牌、创新成果在锦江首发落地。 据悉，本次活动以"AI黑 ...

Core Insights - During the "14th Five-Year Plan" period, Dongsheng District has focused on steady progress and promoting new economic drivers, leading to significant growth in the consumption market and laying a solid foundation for high-quality regional development [1] Group 1: Consumption Scale and Market Vitality - The total retail sales of consumer goods in Dongsheng District is projected to reach 25.28 billion yuan by 2025, representing a year-on-year growth of 4.1% and an increase of 5.03 billion yuan compared to 2021, maintaining a leading position for five consecutive years [2] - The number of retail and catering units above the designated size has increased from 166 in 2021 to 260 in 2025, a growth of 1.6 times, supported by optimized business environment and targeted investment attraction [5] Group 2: Consumption Structure and Quality Trends - The retail sales of consumer goods above the designated size is expected to reach 14.71 billion yuan by 2025, an increase of 5.31 billion yuan from 2021 [7] - Basic living demand remains stable, with retail sales of essential goods accounting for 18.2% in 2025, up from 17.7% in 2021 [7] - The retail sales of new energy vehicles have surged, accounting for 32.5% in 2025, a significant increase of 29.5 percentage points from 2021 [7] - Upgraded goods such as jewelry, home appliances, and communication devices have seen their retail sales share rise to 7.7%, up by 4.5 percentage points from 2021 [7] Group 3: Diverse Consumption Formats and Market Dynamics - Dongsheng District is positioned as a core area of the "Huhhot-Baotou-Ordos-Yulin urban agglomeration," enhancing its attractiveness to surrounding cities [9] - The opening of Wanda Plaza B and the introduction of 39 brand flagship stores are expected to boost retail sales by approximately 12 percentage points [9] - The integration of commerce, tourism, culture, and sports is being deepened, with new consumer landmarks being developed to enrich the nighttime economy [9] Group 4: Economic Support and Income Growth - By 2025, the per capita disposable income of residents in Dongsheng District is projected to reach 66,310 yuan, a year-on-year increase of 4.0% [11] - The per capita disposable income for urban residents is expected to be 66,747 yuan, with a growth of 3.6% [11] - Urban residents' average consumption expenditure is projected to be 47,568 yuan, reflecting a year-on-year increase of 2.3% [11] Group 5: Policy Impact and Market Potential - The implementation of consumption vouchers and promotional strategies has effectively stimulated key areas of consumption, particularly in the automotive sector [15] - In 2024, the introduction of a vehicle trade-in program and subsidies has led to a 10.3% year-on-year increase in retail sales of automobiles, contributing 6.2 percentage points to overall retail growth [15] - By 2025, retail sales of automobiles are expected to reach 8.7 billion yuan, with new energy vehicles accounting for 54.8% of this figure [15] Group 6: Growth of E-commerce and New Business Models - The share of online retail has significantly increased, with retail sales through public networks rising from 390 million yuan in 2021 to 2.97 billion yuan in 2025, reflecting an annual growth rate of 56.4% [19] Group 7: Future Outlook - Looking ahead to the "15th Five-Year Plan," Dongsheng District aims to stabilize the consumption base, optimize the consumption environment, cultivate consumption hotspots, and stimulate consumption potential to support sustained economic development [22]

Core Viewpoint - The event "Fashion Capital · Guangzhou Launch" serves as a platform to integrate traditional culture with modern fashion, showcasing the potential of cultural heritage as a contemporary fashion symbol [1][5]. Group 1: Event Overview - The event was held at the Sun Yat-sen Memorial Hall in Guangzhou, guided by multiple governmental and cultural organizations, aiming to promote the "launch economy" through cultural heritage [1][5]. - It featured a variety of performances and presentations, including traditional Hanfu fashion shows and original music compositions, emphasizing the blend of contemporary aesthetics with traditional forms [2][3]. Group 2: Cultural and Artistic Highlights - The event showcased a collaborative launch of Hanfu and original accessories, with 12 designs and 46 colors of fabric, highlighting the spirit of the times and honoring historical figures [2]. - Performances included a lion dance narrative and a classic Cantonese opera, with actors dressed in meticulously restored Ming Dynasty attire, reflecting a commitment to cultural authenticity [2][3]. Group 3: Economic and Collaborative Initiatives - The launch of the "Fashion Capital · Guangzhou" 2026 series marks the beginning of a systematic approach to annual planning for cultural events, involving various stakeholders in the fashion and arts sectors [4]. - The initiative aims to create a sustainable ecosystem for fashion and cultural consumption through government guidance, platform development, and corporate innovation [4][5]. Group 4: Future Prospects - The event is positioned as the first of many that will continue to merge tradition with modernity, contributing to Guangzhou's development as a "fashion capital" and enhancing its economic growth [5]. - Plans for global live streaming and subsequent promotional activities during the Spring Festival aim to extend the impact of the event and foster ongoing cultural tourism experiences [5].

春节临近，商务部等9部门日前印发《2026"乐购新春"春节特别活动方案》（以下简称《方案》），将 于2月15日至23日春节假期，举办"乐购新春"特别活动，打造全域联动、全民乐享的春节消费盛宴。 中央经济工作会议强调，扩大优质商品和服务供给。春节正是扩大优质商品和服务供给、提高居民消费 率的良机。梳理《方案》可知，探索供需适配、丰富多元消费场景、激发实体商业活力贯穿始终。例 如，在需求侧，有奖发票有助于激发即时消费意愿，扩大消费参与面。在供给侧，以场景创新与跨界融 合丰富供给层次，"住宿+景区""餐饮+观影"等组合产品，能够创造"1+1>2"的消费体验。这些举措贴合 春节消费场景，兼具创新性、普惠性与针对性，既降低消费成本，推动消费向发展型、品质型升级，也 为假日经济注入强劲动能。 消费是经济增长的主动力。《方案》的印发，体现了国家提振消费的决心。让消费这驾"马车"跑得更 快、更稳，还需持续优化消费环境，切实提升消费者的获得感、体验感。接下来，持续在供给创新上 做"加法"、在惠民服务上做"乘法"，将吸引更多人一起"寻味中国年"，为全年消费增长开好局、起好 步。 （中国经济网供稿） 曾几何时，年货是瓜果糖茶的味道 ...

Core Insights - The article highlights the emergence of various "first" events and exhibitions in Chengdu, particularly focusing on local and international brands, enhancing consumer experiences during the Spring Festival [3][4]. Group 1: Local Panda IP Exhibition - The local panda IP "huahuadehua" is hosting its first Spring exhibition at MixC Chengdu, featuring a large red arch and panda sculptures, marking a significant event for the brand [4]. - The exhibition includes nationwide first releases of products such as commemorative coins and themed stamps, with some items selling out within hours [4]. - The brand's decision to launch in Chengdu is attributed to the city's high consumer acceptance and willingness to try new products, with projections indicating over 850 new stores will open in Chengdu by 2025 [4][6]. Group 2: Consumer Experience Enhancement - The "Hello Kitty Sweet Journey" exhibition at Tianfu Joy City has attracted significant attention, transforming ordinary shopping trips into delightful experiences for consumers [5]. - The shopping festival introduced a "first release zone" and "New Opening Day," showcasing nearly 30 strategic new products, emphasizing the trend of experiential shopping [6]. - The integration of these "first" events into the shopping landscape is seen as a way to enrich consumer experiences, making shopping a more engaging and memorable activity [6].