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时尚赋能 “中国陶瓷名镇”晋江磁灶探索内外贸共赢之道
Zhong Guo Xin Wen Wang· 2026-02-25 13:58
Core Viewpoint - The "Fashion Fuzhuan x Super Jinjiang" conference aims to explore high-quality development paths for the ceramic industry in Jinjiang, focusing on domestic and international market integration [1][2]. Group 1: Industry Development - Jinjiang's ceramic industry is a key production area for high-end antique tiles and building ceramics, characterized by advantages such as industrial clustering, diverse product categories, high quality at low prices, flexible production, and convenient logistics [2]. - The annual production capacity of Jinjiang's ceramic industry is nearly 600 million square meters, ranking second in the country, with significant contributions to the production of floor tiles and wood grain tiles [2]. Group 2: Policy and Brand Initiatives - Jinjiang has introduced a series of policy measures to support the high-quality development of the building materials industry, aiming to deepen domestic market engagement and expand overseas [1]. - The launch of the "Fashion Fuzhuan" regional brand and the establishment of a dedicated online platform for "Fashion Fuzhuan · Mizhizao Ceramics" are key initiatives to enhance brand recognition and market reach [1].
马可波罗控股:创新研发不止步,探索发展的无限可能
Core Viewpoint - Innovation and research and development (R&D) are essential for long-term business success, and Marco Polo Holdings is committed to these aspects to strengthen its market position and gain industry recognition [1][11]. Group 1: Innovation and R&D Strategy - Marco Polo Holdings actively embraces change and drives development through innovation, continuously investing in R&D to adapt to market fluctuations [1]. - The company has established multiple national and provincial R&D centers and laboratories, gathering industry talent to conduct in-depth research in areas such as ceramic materials, production processes, and product design [5]. - A comprehensive product testing system is in place to ensure that new products undergo rigorous quality and performance evaluations before entering the market, aligning R&D efforts with market demands and consumer feedback [7]. Group 2: Talent Development - The company places significant emphasis on talent cultivation, aligning with national skill evaluation policies and creating diverse platforms for skill development, such as technician workstations and master studios [3]. - Since 2014, Marco Polo Holdings has conducted skill evaluations in key trades, providing a platform for practitioners to showcase their skills, and achieved autonomous recognition for skill talent in 2021 [3]. Group 3: Product Development and Market Response - Under the dual impetus of innovation and R&D, Marco Polo Holdings has launched a series of new products with independent intellectual property rights, including polished tiles, wood grain tiles, and marble porcelain tiles, catering to diverse consumer needs [9]. - The products not only follow fashion trends in design but also excel in quality, featuring excellent wear resistance, stain resistance, and ease of maintenance, which significantly extends their lifespan and has garnered widespread market acclaim [9]. Group 4: Future Outlook - With the deepening of globalization and information technology, Marco Polo Holdings will continue to focus on technological innovation and product R&D, exploring new technologies, processes, and designs in the ceramic industry [11]. - The company aims to meet the increasingly diverse needs of consumers while contributing to enhancing living spaces through high-quality products and services [11].