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本地推一站式解决方案解锁生意新增量
Jiang Nan Shi Bao· 2025-11-21 08:38
Core Insights - In 2025, businesses are increasingly focused on finding incremental growth opportunities as customer acquisition costs rise and profit margins remain constrained in a saturated market [1] - Local marketing strategies, particularly through "Juliang Local Push," are emerging as effective solutions for businesses to capture precise traffic and enhance operational opportunities [1][6] - The migration of key capabilities to Juliang Local Push aims to create a new marketplace for lead generation, enhancing service experiences for businesses [2][20] Group 1: Business Strategy and Market Trends - The shift from quantity to quality in traffic acquisition is crucial for businesses to achieve sustainable profitability [2][21] - Juliang Local Push is set to enhance its product ecosystem to meet diverse marketing needs, focusing on private messaging, marketing pages, and lead generation live streams [2][6] - The competitive landscape for lead generation is intensifying, necessitating more targeted marketing approaches rather than broad-based strategies [6][43] Group 2: Migration and Optimization Features - The migration of three key capabilities to Juliang Local Push will improve integration across business operations, allowing for better analysis of marketing actions and outcomes [6][20] - New features include a dedicated onboarding process for non-store businesses, streamlined multi-store management, and the introduction of 13 new categories that do not require prior approval for entry [7][9][10] - A "quick onboarding tool" has been launched to assist new businesses in efficiently navigating the entry process [10] Group 3: Incentives and Growth Opportunities - Juliang Local Push has introduced various incentive policies, including cash rebates and traffic rewards, to encourage businesses to adopt local marketing strategies at lower costs [29][39] - The platform's capabilities, such as private messaging and marketing pages, are designed to enhance lead capture efficiency and reduce customer acquisition costs significantly [26][28] - The overall goal is to empower businesses to transition from mere traffic acquisition to effective conversion and sustainable growth [39][43]