Core Insights - Douyin Life Services launched a new "Private Message Customer Acquisition" model and "AI Instant Use" solutions to help businesses in sectors like automotive and home goods expand customer acquisition channels and improve customer quality [1][15] - The private message business saw a 34% year-on-year increase in user numbers and a 25% increase in conversation volume over the past year, with over 90% of lead-based businesses integrating private messaging as a core operational link [1] Summary by Sections Private Message Product Capabilities - Douyin Life Services focuses on enhancing the entire private message product chain, building four core capabilities: efficiency improvement, intelligent driving, momentum amplification, and experience renewal [2] - The platform aims to improve lead scale and quality, achieving dual benefits in message volume and effectiveness [3] Efficiency Improvement - The private message user touchpoints include short videos, live broadcasts, and search, with live broadcast one-on-one responses helping businesses engage more users [3] - Features like welcome messages and question lists assist businesses in engaging users, while one-click lead capture supports easy information retention [3] - Over 60% of businesses have implemented pre-screening for intent, resulting in a 25% increase in communication rounds and a 22% increase in intent rates [3] Intelligent Driving - The platform invests heavily in AI customer service capabilities to address issues like insufficient customer service teams [4] - Multiple versions of AI customer service products are developed to assist businesses in transforming and improving efficiency [4] Momentum Amplification - By enhancing the quality of private message reception, the platform aims to ensure a positive user experience and promote business growth [4] - Standards for quality private message service have been established, encouraging timely responses and effective consultation [4] Experience Renewal - The private message management platform has been upgraded for clearer and more convenient management for businesses [5] - The system allows businesses to express their needs, automatically configuring underlying capabilities [5] AI Instant Use Solution - The AI Instant Use solution is designed to help businesses efficiently manage private message reception, addressing common issues like insufficient manpower and low efficiency [6] - It features intelligent capabilities that enhance user interaction and improve business outcomes [8] Performance Metrics - Businesses using AI Instant Use have seen a 1.3 times increase in first response rates and a 12% improvement in user conversation ratings [9] - The solution has led to a 41% increase in user engagement rates and a 36% increase in lead retention rates [9] Practical Business Strategies - Douyin Life Services provides practical methods for businesses to leverage private messaging, including using platform tools effectively and ensuring organizational collaboration [11][14] - The platform will launch the "Gravity Plan" in 2025 to support various businesses with specialized policies [15]

Group 1 - The core viewpoint of the article is the launch of Douyin's new "private message" product and "AI on-demand" intelligent solutions aimed at enhancing customer acquisition and service efficiency for businesses [1] - The "private message" business has seen significant growth over the past year, with a user increase of 34% and a conversation volume increase of 25% [1] - Over 90% of lead businesses are currently utilizing the "private message" feature, which has become a primary channel for industries such as automotive and home furnishings [1] Group 2 - The new "private message acquisition" model is designed to help lead-based businesses expand their customer base and improve the quality of customer resources [1] - The "AI on-demand" solution aims to enhance the efficiency of business reception, indicating a focus on technological integration in customer service [1]