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去哪儿旅行以AI重构旅行全链条推动行业数智化
Cai Jing Wang· 2025-11-20 09:37
Core Insights - The integration of AI technology is driving transformation in the online travel industry, with Qunar Travel adopting a "full-chain AI reconstruction" strategy to enhance business growth, user journey services, and internal organizational transformation [1][2]. Business Growth and Industry Recognition - Qunar Travel has achieved significant business growth and industry recognition through AI-driven innovations, receiving multiple accolades such as "Top 100 Private Enterprises in Beijing" and "Top 100 Private Enterprises in Technological Innovation" [2]. - The company reported record growth in core business metrics, with new customer acquisition at a five-year high and app downloads topping the Apple App Store [2]. AI Technology and User Experience - Qunar has developed an AI-powered ticket booking assistant that significantly improves customer service efficiency, addressing common user inquiries and personalizing recommendations [4][5]. - The AI assistant is integrated into the app, providing proactive support and achieving a 70% resolution rate for inquiries, enhancing user experience across the travel journey [5]. AI Empowerment in the Industry - Qunar's AI initiatives extend beyond user services to empower the entire industry, enhancing collaboration with partners and driving cost efficiency [7][8]. - The company has developed specialized AI tools for ticket agents, reducing response times from 2 hours to 3 minutes and achieving a 70% automation rate for issue resolution [7]. Internal Organizational Transformation - Qunar has established an AI innovation ecosystem within the organization, with 80% of business lines utilizing AI tools to optimize workflows [8]. - The company emphasizes a bottom-up approach to AI innovation, fostering collaboration and knowledge sharing among employees to enhance AI application capabilities [8]. Future Outlook - Qunar's leadership anticipates significant changes in the industry driven by AI over the next two years, with plans to further integrate AI across all aspects of travel services [8].