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粉类产业增速迅猛,微念集团成“米线王”推动产业高质量发展
Sou Hu Wang· 2025-10-06 05:23
Group 1 - The 2025 China Food Industry Supply Chain Promotion Conference successfully concluded, focusing on the optimization and collaborative development of the supply chain for rice noodle products such as snail rice noodles, spicy sour noodles, and potato noodles [1] - The conference aimed to create a platform for enterprise communication, technological innovation, and international cooperation, promoting a full-chain collaboration from farm to table to support high-quality industry development [1] - The China Council for the Promotion of International Trade Food Industry Committee, in collaboration with the Chinese Academy of Agricultural Sciences, Nanjing Agricultural University, and leading enterprises, established the first "China Noodle Industry Expert Think Tank" focusing on the entire industry chain of noodle products [1] Group 2 - The Chinese noodle market is growing at an annual rate of 15%, expected to exceed 130 billion yuan in 2024 [3] - The noodle sector consists of rice noodle specialty stores, other restaurant brands, and retail brands, with the leading company in terms of output being the snail rice noodle-focused Weinian Group, which has a daily output exceeding 100 tons and annual sales in the tens of billions [3] - Weinian Group operates several brands, including the instant food brand Choubao and the supply chain service brand Xingnong Weinian, providing bulk raw material supplies to offline noodle terminals [3] Group 3 - Weinian Group has been the top seller of snail rice noodles in China for three consecutive years (2021-2023), with its brand Choubao ranking first in the Douyin platform's annual brand list for instant noodles in 2023 and 2024 [5] - The products are not only popular in the domestic market but also exported to North America and Southeast Asia, entering multiple overseas chain systems and e-commerce platforms [5] - In November 2023, Choubao's original Liuzhou snail rice noodles received Halal certification, becoming the first product in the industry to achieve this, and in April 2024, it obtained Halal certification from Indonesia's BPJPH, laying the foundation for expanding into the Southeast Asian market [3][5] Group 4 - Weinian Group's strong supply chain capabilities and extensive industry experience contribute to its impressive market performance [5] - The company actively promotes industry standardization, participating in the research project for improving the quality and industrialization of pre-packaged Liuzhou snail rice noodles, which won the first prize of the China Food Industry Association Science and Technology Award [5] - Weinian Group, leveraging the support of the "China Noodle Industry Expert Think Tank," aims to continue its efforts in standardization, scaling, and internationalization of the Chinese noodle industry, contributing to its sustainable and healthy development [5]