Core Viewpoint - Li Ning brand showcased its latest offerings at the Tmall Double 11 Super Release event, emphasizing its partnership with the Chinese Olympic Committee and the International Olympic Committee to promote Olympic spirit and culture [1][6]. Group 1: Event Highlights - The event featured a special segment called "Milan Shining," celebrating the countdown to the 2026 Milan Winter Olympics, with notable appearances from Li Ning and the Chinese Olympic Committee [1]. - Tmall's mascot "Mao Tiantian" appeared in a replica of the 1992 award ceremony outfit, interacting with the mascots of the 2026 Milan Winter Olympics, Tina and Milo, showcasing a cultural dialogue [1]. Group 2: Product Launch - Li Ning introduced its new "Gold Standard" series, focusing on multi-scenario, high-quality living, under the theme "Heart Fire, Glory," encouraging individuals to ignite their passion [3][8]. - The "Gold Standard" series aims to serve as a key vehicle for conveying the spirit of sports, integrating top-tier footwear and apparel technology with minimalist design [8]. Group 3: Design and Technology - The design of the 2026 Milan Winter Olympics Chinese sports delegation's award outfits incorporates traditional Chinese patterns, specifically the "Double Victory Pattern," symbolizing various victories and further innovated into the "Double Victory Snowflake Pattern" [5]. - The color scheme features "Chinese Red" and "Snow Mountain White," utilizing advanced aerospace technology for thermal insulation, moisture permeability, and waterproofing, ensuring comprehensive protection for athletes [5]. Group 4: Strategic Partnerships - The Director of the Sports Equipment Center of the General Administration of Sport of China highlighted the collaboration between local enterprises like Li Ning and Alibaba in promoting ice and snow sports and Olympic culture [6]. - Li Ning's long-standing support for the Chinese Olympic team is evident through its initiatives, including the revival of the 1992 award outfit and the launch of the "Gold Standard" series, reinforcing its commitment to Chinese sports [9].