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杭报集团“打造市域深融头部平台”获评第五届中国报业创新发展案例
Hang Zhou Ri Bao· 2025-07-16 03:14
Core Insights - The Fourth China Newspaper Innovation and Development Conference was held in Hangzhou, where the "China Newspaper Innovation Development Report (2024)" was released, highlighting 60 selected cases of innovation in the newspaper industry [1] - The Hangzhou Report Group's project "Building a Leading Platform for Deep Integration in the City" was recognized as a case of "Institutional Mechanism Innovation" [1] - The project aims to integrate media resources in Hangzhou, providing a model for media convergence development across the country [1] Group 1 - The Hangzhou Media Integration Center was established on February 27, 2023, under the supervision of the Hangzhou Municipal Committee of the Communist Party and operated by the Hangzhou Daily Media Group [2] - The center integrates five major platforms, including "Hangzhou Release" and "Yunwei Hangzhou," to create a new flagship for media integration in the city [2] - The center employs a comprehensive approach to content sharing, resource integration, and professional management to enhance the effectiveness of media operations [2] Group 2 - In 2024, the Hangzhou Media Integration Center published over 50,000 articles, achieving a total reading volume of nearly 4.8 billion [3] - The "Hangzhou Release" WeChat public account ranked among the top three in national city release weekly rankings, while the "Yunwei Hangzhou" Douyin account ranked first among official government accounts in both sub-provincial and provincial capital cities [3] - The project showcased its achievements at the "2025 China Newspaper Innovation Development Case Exhibition," attracting significant interest from attendees and encouraging further collaboration among media professionals [3]