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百骏迎新“宋”福至 杭州新春文旅盛宴启幕
Mei Ri Shang Bao· 2026-01-26 03:37
Core Viewpoint - The "Song" Fortune Hangzhou Year 2026 has officially launched, offering a rich cultural and tourism experience that combines traditional elements with modern conveniences and consumer discounts [1][2][3] Group 1: Event Overview - The event is organized by the Hangzhou Municipal Bureau of Culture, Radio, Television, and Tourism, in collaboration with various local governments, and runs from January 8 to March 4, 2026 [1] - The theme of the event is "Song Rhythm as the Soul, Horse Spirit as the Pulse, Hangzhou Flavor as the Charm," providing a comprehensive "New Year gift package" that includes cultural experiences, folk interactions, digital fun, and consumer discounts [1] Group 2: Activities and Offerings - Five new Spring-themed products have been launched, including experiences such as the Fuyang Longmen Ancient Town intangible cultural heritage parade and the Chunan Qiandao Lake New Year's fireworks [1] - Six major scenes are featured, including "Code to Tour Hangzhou" with 1 million yuan in digital discount coupons and themed buses, and "Enjoy Good Lights" showcasing the Xixi Wetland's "Thousand Lanterns to Bless" [1] Group 3: Community Engagement - The event includes over a hundred "one district, one product" activities across Hangzhou's districts, featuring traditional rituals and modern experiences, ensuring that the festive atmosphere is felt throughout both urban and rural areas [2] - The Shangcheng District has launched over a hundred promotional activities, competitions, and lucky boxes, integrating AI platforms to enhance the cultural tourism experience [2]