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文旅消费多样“玩法”激活假日经济
Hai Nan Ri Bao· 2025-06-03 01:06
Core Insights - The article highlights the integration of cultural and tourism activities in Hainan during the Dragon Boat Festival, aiming to stimulate the holiday economy [2][3][4] Tourism and Economic Impact - Hotel bookings in Hainan during the Dragon Boat Festival increased by 14% year-on-year, with major cities like Beijing, Shanghai, and Shenzhen being key sources of visitors [2] - Popular tourist attractions included Wuzhizhou Island, Xidao, Nanshan Cultural Tourism Zone, and others, indicating a strong interest in local tourism [2] - The Dragon Boat races attracted thousands of participants and spectators, serving as a platform for cultural exchange and tourism development [2][3] Cultural Activities - The "I Celebrate Dragon Boat Festival in Sanya" event featured interactive activities such as making rice dumplings and crafting scented sachets, enhancing cultural engagement [3] - The "Hainan Cuisine Theme Month" at the Mission Hills Resort included non-heritage performances and family-friendly activities, showcasing local culture [3][4] Visitor Trends - Short-distance self-driving trips became the preferred travel choice, with significant demand for rental cars, particularly in Sanya and Haikou [4][5] - The influx of tourists included international visitors from Southeast Asia, indicating Hainan's growing appeal as a travel destination [4] Future Prospects - Hainan plans to launch over a hundred cultural and sports tourism events from June to September, including major festivals and concerts, to further enhance tourism offerings [5] - These initiatives aim to provide diverse travel options and reduce costs for visitors, thereby invigorating the tourism market [5]