Core Insights - NYO3, a high-end dietary nutrition brand from Norway, marked a significant milestone in its global journey by showcasing its products during Norway's Constitution Day celebrations in May 2023 [1][2] Group 1: Brand Development and Product Launches - NYO3's new anti-aging product line, Ageless, featuring the "Aurora Skin Capsule," gained attention during the Constitution Day celebrations, receiving praise from Norwegian officials and celebrities, enhancing the brand's image as a "national gift" quality product [2] - At the Vitafoods Europe exhibition in Barcelona, NYO3 launched the "Emperor Amundsen Krill Oil," a product with high marine phospholipid content, and announced a strategic partnership with HBC to enter the salmon oil market with the first Norwegian wild salmon oil product [2] - NYO3 initiated a promotional campaign in Guangzhou in collaboration with Tmall International, focusing on the Asian market and launching a "90-day skin rejuvenation plan" [2] Group 2: Strategic Growth and Market Expansion - Since entering the Chinese market in 2019, NYO3 has adopted a "three-step strategy" to overcome challenges, including leveraging Norway's reputation for longevity, forming partnerships with research institutions, and establishing a quality trust system through rigorous testing [3] - The brand has successfully created a full lifecycle product matrix, with the Ageless oral beauty series becoming the top anti-aging brand in Northern Europe within a year of its launch [3] - NYO3's dual-channel approach combines online e-commerce and offline pharmacies to cater to diverse regional demands, expanding its reach across Europe, Asia-Pacific, and Australia [3] Group 3: Achievements and Recognition - In 2025, NYO3 was recognized as the leading brand in krill oil sales for two consecutive years by Euromonitor International, further solidifying its position as the "number one brand" in high-phospholipid krill oil [4] - The brand received accolades from Tmall International, including the "Outstanding Contribution Award" for Ageless, reinforcing its status as the leading anti-aging brand [4] - NYO3's commitment to quality and innovation has been acknowledged globally, with the brand being seen as a model for Norwegian companies expanding internationally [4] Group 4: Future Directions - NYO3 plans to continue its collaboration with top research institutions like the University of Oslo and NO-Age, focusing on oral anti-aging and salmon oil products to meet global consumer needs [5] - The company aims to leverage its Norwegian roots while expanding its global presence, emphasizing the concept of "health without borders" and driving innovation in the nutrition and health industry [5] - NYO3's journey from local to global exemplifies the cultural exchange between Norway and China, highlighting the brand's commitment to quality and user-driven innovation [5]

Group 1 - NYO3 launched its Ageless series, a new anti-aging product line, at international exhibitions in Europe and China, marking a strategic upgrade in the global anti-aging market [1][3] - The Ageless Aurora Skin Capsule combines European skin barrier repair technology with Korean whitening patented ingredients, targeting three core mechanisms of aging: light aging, oxidation, and collagen loss [3][5] - The product achieved significant sales success, topping Tmall International's oral beauty rankings in its first month, with sales exceeding 2 million in one hour during a live stream [5][7] Group 2 - NYO3 has partnered with Tmall International to enhance its market presence through data-driven user insights and targeted marketing, aiming to create a new consumption scenario for anti-aging products [5][7] - The Ageless product line currently includes four key products, with plans to expand to over 20 supplements addressing various health and beauty needs [5][7] - The company emphasizes user experience and results-driven commitments, such as a 90-day skin improvement program with a full refund guarantee if results are not achieved [7]

庆典现场，挪威代表向与会嘉宾分享挪威风土人情、传递北欧健康生活理念。挪威以"长寿之国"著称， 挪威人食用鱼油已有千年历史，而Omega-3则是其长寿秘诀之一。20世纪初，挪威政府推行"奥斯陆早 餐计划"，将Omega-3纳入儿童膳食标准，奠定国民健康基石。为追求更优质的Omega-3膳食补充营养， 挪威人登陆南极并发现了磷虾油的独特价值——其海洋磷脂结构更容易被吸收，逐渐成为日常营养补剂 新选择。 在海洋磷脂营养价值的发掘背景下，NYO3深耕南极磷虾油营养赛道，坚持"挪威研发、挪威生产、全 球共享"理念，将挪威纯净Omega-3营养输送到全球。凭借技术突破，先后斩获蒙特奖、Nutraingredient 等国际品质认证，并获欧睿国际"全球磷虾油销量领先品牌"称号，成为挪威创新署认证的"国礼级"健康 代表。挪威驻华参赞Henning参观NYO3展位时表示："这已经是第四年和NYO3共庆宪法日了，非常欣 喜能够见证品牌扎根挪威、走向全球，将挪威纯净营养和健康长寿的理念传递到世界各地，让全球人民 认识挪威这个美丽的国家。" 每年的5月17日，挪威举国欢庆宪法日，以纪念1814年《挪威宪法》的正式签署。这一天不仅是挪 ...

5月12日-14日，第29届CBE中国美容博览会(以下简称美博会)在上海新国际博览中心隆重召开。在全球 美妆产业链全域商贸的盛会上，天猫国际以其强大的全球资源整合能力，携手88VIP用户代表、挪威高 端膳食营养品牌NYO3亮相口服美容未来趋势论坛，聚焦抗衰赛道新机遇，以"平台+品牌+用户"的深度 协同实现高质量增长。 天猫国际严格把控品牌准入，NYO3以可溯源挪威品质树标杆 近年来，中国抗衰市场呈现爆发式增长，成为资本与企业的倾向之地。天猫国际医药保健行业市场营销 负责人为源，在论坛上分享了行业最新趋势：2026年中国抗衰市场规模预估突破1500亿元，口服抗衰成 为首要赛道；抗氧化成分越来越受到重视，麦角硫因、PQQ、SOD、磷虾油等产品热度持续攀升，用户 更注重产品多元化和个性化；抗衰呈现年轻化趋势，25-30岁已成主力军。 同时，对于天猫国际跨境保健品来源的真实性，为源表示：作为国内领先的跨境进口电商平台，天猫国 际通过严格的跨境商品准入机制，从资质审核、成分安全到功效验证层层把关，确保引入品牌合法合 规。现场88VIP用户代表"锤哥"亦强调："安全性与有效性是我们消费者的核心诉求，普通消费者十分认 众所 ...