极地雪绒花系列
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郁美净将携“雪绒花系列”“棱角系列”新品亮相第29届CBE美博会
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-12 05:58
Core Viewpoint - The 29th CBE China Beauty Expo will take place in Shanghai from May 12 to 14, 2025, featuring over 3,200 brands from more than 40 countries, highlighting the global competitiveness of Chinese brands in the skincare industry [1]. Company Overview - Yumeijing, a leading brand in children's skincare in China, will showcase its innovative "Polar Snow Flower Series" at the expo, addressing summer skincare needs for babies with a focus on natural ingredients and technology [3][5]. - The "Polar Snow Flower Series" includes 11 products designed for soothing, moisturizing, and gentle care, utilizing key ingredients like snow flower and Antarctic algae, known for their antioxidant and anti-inflammatory properties [5][8]. Product Innovation - The new product line aims to provide a comprehensive summer skincare solution for infants, addressing issues like sun exposure discomfort and hydration, while ensuring gentle cleansing [5]. - Yumeijing has invested significantly in research and development, holding 136 patents and collaborating with top institutions to enhance product efficacy in dermatology and pharmacology [8][10]. Brand Evolution - Yumeijing has maintained its commitment to children's health since its inception in 1979, evolving through four generations of Chinese families and becoming a trusted choice for mothers [7][8]. - Recent strategies to engage younger consumers include launching the "Academy Award Creative Competition" and conducting extensive consumer testing for sensitive skin products [10]. Industry Impact - The introduction of new product lines at the CBE not only responds to consumer demands but also showcases the innovative capabilities of Chinese brands in the global skincare market, marking a transition from "Made in China" to "Created in China" [14].