Core Insights - The report highlights the opportunities for emerging brands in the current Chinese consumer market, emphasizing the importance of innovation and differentiation to capture market share [1][3]. Group 1: Research and Development - The "China Online Consumption Brand Index (CBI)" and "Global Brand China Online Top 500 List (CBI500)" were developed in collaboration with Peking University and supported by Alibaba Group, focusing on fast-moving consumer goods (FMCG) and new brands [1][2]. - A special seminar was held to discuss the findings of the CBI FMCG Emerging Brand List, featuring key figures from academia and industry [1][2]. Group 2: Market Trends - The current market environment in China is characterized by policy and capital boosts, creating structural opportunities despite intensified competition [3]. - The majority of the 50 emerging brands listed are domestic brands, indicating a strong trend of entrepreneurship and innovation in the Chinese FMCG sector [3]. Group 3: Investment Insights - Investment firms are focusing on various dimensions to evaluate emerging brands, including product innovation, market positioning, and consumer engagement [4][6]. - The fast-moving consumer goods emerging brand list serves as a "brand data investment bank," providing a systematic evaluation of brand value and growth potential [6]. Group 4: Consumer Behavior - Emerging brands are increasingly successful by understanding and responding to the nuanced demands of specific consumer segments, leading to higher customer retention and repeat purchases [3][5].

Core Viewpoint - The 29th CBE China Beauty Expo will take place in Shanghai from May 12 to 14, 2025, featuring over 3,200 brands from more than 40 countries, highlighting the global competitiveness of Chinese brands in the skincare industry [1]. Company Overview - Yumeijing, a leading brand in children's skincare in China, will showcase its innovative "Polar Snow Flower Series" at the expo, addressing summer skincare needs for babies with a focus on natural ingredients and technology [3][5]. - The "Polar Snow Flower Series" includes 11 products designed for soothing, moisturizing, and gentle care, utilizing key ingredients like snow flower and Antarctic algae, known for their antioxidant and anti-inflammatory properties [5][8]. Product Innovation - The new product line aims to provide a comprehensive summer skincare solution for infants, addressing issues like sun exposure discomfort and hydration, while ensuring gentle cleansing [5]. - Yumeijing has invested significantly in research and development, holding 136 patents and collaborating with top institutions to enhance product efficacy in dermatology and pharmacology [8][10]. Brand Evolution - Yumeijing has maintained its commitment to children's health since its inception in 1979, evolving through four generations of Chinese families and becoming a trusted choice for mothers [7][8]. - Recent strategies to engage younger consumers include launching the "Academy Award Creative Competition" and conducting extensive consumer testing for sensitive skin products [10]. Industry Impact - The introduction of new product lines at the CBE not only responds to consumer demands but also showcases the innovative capabilities of Chinese brands in the global skincare market, marking a transition from "Made in China" to "Created in China" [14].