Core Viewpoint - The company has launched a "Three-Year Leap Plan" aimed at enhancing profitability, with significant revenue growth and margin improvement expected by Q1 2025 [1] Group 1: Three-Year Leap Plan - The plan focuses on increasing sales through a dual strategy of "Extreme Fox + Enjoy World," leveraging scale effects and high-end positioning [1] - Structural optimization is targeted to enhance the Enjoy World brand and increase overseas sales [1] - Cost reduction measures include strict control of management and marketing expenses, as well as increasing the proportion of self-manufactured components [1] - The company aims to enrich its profit ecosystem by collaborating with Pony.ai to develop Robotaxi, with plans to deploy a fleet of around 1,000 units [1] - Initial results of the reforms show a revenue increase of 151% year-on-year and a gross margin improvement of 4.1 percentage points in Q1 2025 [1] Group 2: Sales and Marketing Strategy - The Extreme Fox brand has seen a significant sales increase in 2024 due to comprehensive brand adjustments, including product positioning and marketing strategies [2] - Product adjustments include lowering prices for initial models and enhancing configurations, focusing on specific user needs in targeted scenarios [2] - The brand image has been strengthened through a focus on "technology + safety," and new media marketing has become a primary order source, accounting for 25% of orders by December 2024 [2] - The company has doubled its dealership network, particularly penetrating lower-tier markets to improve brand exposure [2] Group 3: Future Product Outlook - The company plans to launch new models such as the αT5/αS5 range-extended vehicles and MPVs, anticipating further sales growth [3] - The Enjoy World brand, empowered by the Huawei Smart Selection model, is entering the high-end vehicle market, with the S9 range-extended version showing improved sales performance [3] - The S9 range-extended version boasts a comprehensive range of 1,355 km and advanced features in smart driving and smart cabin technology, positioning it competitively against traditional luxury brands [3] - Future releases, including SUVs, are expected to provide additional growth opportunities for the Enjoy World brand [3]