Core Viewpoint - The concept of "home beauty" is gaining traction, leading to explosive growth in the home beauty device market, particularly in the "tightening and anti-aging" skincare demand, where beauty devices rank first in consumer interest [3][4]. Market Growth and Challenges - The home beauty device market is experiencing rapid growth, with the home water light segment projected to achieve a compound annual growth rate of 35% by 2024, becoming a significant trend in the medical beauty market [3][4]. - Despite this growth, the industry faces challenges such as inconsistent product effectiveness, consumer misconceptions, and a lack of established industry standards [3][4]. Industry Initiatives - Jmoon, a leading brand in the home beauty device sector, recently held a satellite conference titled "Home Water Light Opens a New Era of Skincare," in collaboration with the Chinese Association of Plastic and Aesthetic Surgery, to initiate a project on the standardization and development of home water light technology [4][6]. - This conference marks a critical turning point for the home water light segment, transitioning from "disorderly growth" to "standardized advancement" [6]. Market Dynamics - The water light product segment has become a core growth engine in the beauty industry, with the market size for water light needles in China projected to grow from 7.376 billion yuan in 2019 to 18.576 billion yuan by 2024, maintaining a double-digit growth rate [7]. - Water light treatments account for 32.4% of non-surgical medical beauty projects, significantly surpassing other treatments like laser rejuvenation (19.8%) and hyaluronic acid fillers (15.3%) [9]. Consumer Pain Points - The water light needle market faces three main pain points: invasive risks leading to skin sensitivity and infections, high treatment costs, and significant time commitments for consumers [9][10]. - The emerging home water light segment aims to address these issues by utilizing beauty devices and microneedle rollers to deliver nutrients like hyaluronic acid and collagen into the dermis, offering a non-invasive, convenient, and cost-effective skincare solution [9][10]. Technological Innovations - Jmoon is expanding its presence in the home water light segment, leveraging long-term technological accumulation and industry responsibility to innovate rather than follow trends [10][11]. - The brand has developed a home water light beauty device that incorporates pioneering transdermal technology, achieving a balance of medical-grade efficacy, home-use safety, and daily convenience [11][13]. Clinical Validation - The effectiveness and safety of Jmoon's water light device have been clinically validated, with studies showing significant improvements in skin conditions without adverse reactions [18][20]. - The device employs three core transdermal technologies—negative pressure, pulsed electric, and nano small molecule technologies—to enhance nutrient absorption and achieve medical-grade results at home [14][15]. Future Directions - The home beauty device industry faces challenges such as a lack of standards, insufficient technological innovation, and intense but disorganized competition [21]. - Jmoon, as a leading brand, is committed to addressing these challenges by collaborating with industry experts to establish standards and promote the safe and effective use of home water light technology [22][24]. - The recent conference and the launch of the "Home Water Light Technology Standardization and Development Research" project signify a collective effort to guide the future of the home water light segment towards a more regulated and innovative landscape [22][25].