Core Viewpoint - The rise of Chinese panel manufacturers and TV brands is intensifying competition for overseas companies, impacting their market share and profitability [2]. Group 1: Profitability of Major Companies - Samsung's VD/DA business reported an operating profit margin of 1.4% in Q2 2025, down 0.7 percentage points quarter-on-quarter and 2.0 percentage points year-on-year. The company plans to improve profitability by capitalizing on peak season demand and developing high-end TVs [4]. - LG Electronics' MS business experienced an operating profit margin of -4.4% in Q2 2025, a decline of 4.5 percentage points quarter-on-quarter and 6.9 percentage points year-on-year, facing challenges from Chinese TV brands. LG aims to enhance its WebOS platform and expand its influence in the Southern Hemisphere [4]. - Hisense's TV business is performing well, with continuous growth in shipment volume and market share, maintaining an operating profit margin around 5% in recent quarters [4]. Group 2: Panel Manufacturers' Performance - Samsung Display's (SDC) operating profit margin was 7.8% in Q2 2025, although it has decreased both quarter-on-quarter (by 0.7 percentage points) and year-on-year (by 5.4 percentage points) [7]. - AUO reported an operating profit margin of 2.2% in Q2 2025, remaining positive for two consecutive quarters, while Innolux (INX) had an operating profit margin of -1.4%, remaining negative for four consecutive quarters [7]. - BOE, as a leading domestic panel manufacturer, continues to maintain a positive operating profit margin in its TV panel business [7]. Group 3: Market Trends and Challenges - Domestic flexible AMOLED smartphone panel manufacturers are actively expanding capacity and increasing shipments, achieving a combined market share of over 50% by 2024, which is impacting SDC's profitability [10]. - SDC's quarterly profitability is subject to significant seasonal fluctuations, with operating profit margins decreasing from 12.4% in H1 2023 to 10.4% in H1 2024, and further down to 8.1% in H1 2025 [10]. - AUO's profitability has outperformed INX in recent quarters, attributed to a lower proportion of traditional display business, which has a lower gross margin compared to commercial and automotive displays [10]. Group 4: Strategic Developments - Innolux is actively developing Micro-LED and FOPLP businesses, although these new ventures are unlikely to generate profits in the short term. The company announced the acquisition of Japan's Pioneer in June 2025 to strengthen its automotive display business, which may improve profitability post-acquisition [11].

" 进入第二季度，手机面板市场在"国补"政策以及年中促销季备货需求的双重推动下，呈现出短 期内需求持续旺盛的态势，尽管整体价格水平保持相对平稳，但不同技术类型的手机面板价格仍 呈现分化趋势。" | Size & Resolution | | | Technology | | Touch | Mar.25' | Apr.25'(E) | Differ | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 6.5x" LCD | Notch | HD+ | | a-Si | TDDI | $6.7 | $6.7 | $0.0 | | 6.5x" LCD | Notch | FHD+ | | ГТРЅ | TDDI | $9.4 | $9.4 | $0.0 | | 6.4x" AMOLED | Notch | FHD+ | | Rigid | On Cell | $16.5 | $16.0 | -$0.5 | | 6.7x" | Hole | FHD+ | AMOLED | Flexible On Cell | | $24.0 | $24.0 | $ ...